B2B Ecommerce Basic

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B2B Ecommerce Basic

1. What is B2B ecommerce?

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2. Why specific B2B ecommerce?

In today’s fast-paced world, business-to-business (B2B) buyers are short on time and expect even better service when buying online than your average consumer. A personal touch makes a big difference in B2B ecommerce.
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3. What are the key differences between B2C and B2B ecommerce?

There are fundamental differences between B2B buyers and consumers, as well as a level of complexity and continuity with B2B e-commerce compared to consumer online transactions. So which mistakes should you avoid? What are the requirements of B2B buyers vs. online consumers, how do they translate into B2B web store features and functionality? Read it here.
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4. What are the benefits of B2B ecommerce?

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5. What are typical B2B ecommerce features?

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6. What to consider when setting up a B2B Web store?

Since B2B buyers are very different from online consumers, and have unique and more complex requirements, this has a huge influence over the features and functionality required in a B2B web store.
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7. How to design your B2B web store?

When designing a web store it is important to keep the design and functionality as light, clean and simple as possible. The focus should be on helping B2B buyers to navigate through content and not bother them with unnecessary features.
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8. How to enable easy navigation?

Users need to be able to find what they are looking for quickly and with minimum effort. Studies show that most website users are not willing to stick around and figure out a complex navigational scheme. If your menu structure isn’t user-friendly, you’ll lose the user.
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9. ‘Must have’ content for any successful B2B web store

As well as being an important sales channel, a B2B web store functions as a valuable information source where customers can access documentation about your products and business.
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10. What are trends in B2B ecommerce?

Digital advancements have not only changed the way B2B buyers search and buy items, their expectations regarding the buying experience are higher as well. With the growing popularity of ecommerce, consumers are now bringing those same expectations of a seamless shopping experience to the world of B2B ecommerce.
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Bram Streefkerk
Principal Product Marketing
Exact
Jeroen Kuppens
Global Marketing Director
Sana Commerce
Experts

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