Content Marketing Advanced

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Content Marketing Advanced

1. How to select a content management system (CMS)?

In the previous chapter, we have discussed what a CMS is and briefly mentioned some of the most popular content management solutions out there, such as WordPress and Yoomla.

In this chapter, we will talk about how to select a right CMS for your needs.
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2. How to set up a content production process?

When the decision for a new content marketing campaign has been made, you have to determine your goals, what content you need and through what channels you want to communicate it. With these 7 steps, you can reach your public perfectly. –Author Olga Rabo, Ula Lachowicz, Patrick de Koning and Jeroen Blokhuis
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3. How to set up an editorial calendar for content marketing?

In order to determine how to set up an editorial calendar for content marketing, we first have to know what such a calendar is exactly. A content marketing editorial calendar is a planning schedule that provides an overview of your campaign plan. It is used by a content marketing team to control the creation of content, from idea through publication across different media, such as newspapers, websites and social media platforms.
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4. How to measure the impact of content marketing?

Why measurement planning is important for the impact of your content marketing. This easy-to-use matrix by Smart Insights will help you on your way to select the right KPIs for your purpose: … –Author Olga Rabo, Ula Lachowicz, Patrick de Koning and Jeroen Blokhuis
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Host
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Curators
Olga Rabo
Content Marketing Manager
Styla
Ula Lachowicz
Senior Marketing Manager
Styla
Experts

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