Content Marketing Advanced
In the previous chapter, we have discussed what a CMS is and briefly mentioned some of the most popular content management solutions out there, such as WordPress and Yoomla.
In this chapter, we will talk about how to select a right CMS for your needs.
When the decision for a new content marketing campaign has been made, you have to determine your goals, what content you need and through what channels you want to communicate it. With these 7 steps, you can reach your public perfectly. –Author Olga Rabo, Ula Lachowicz, Patrick de Koning and Jeroen Blokhuis
In order to determine how to set up an editorial calendar for content marketing, we first have to know what such a calendar is exactly. A content marketing editorial calendar is a planning schedule that provides an overview of your campaign plan. It is used by a content marketing team to control the creation of content, from idea through publication across different media, such as newspapers, websites and social media platforms.
Why measurement planning is important for the impact of your content marketing. This easy-to-use matrix by Smart Insights will help you on your way to select the right KPIs for your purpose: … –Author Olga Rabo, Ula Lachowicz, Patrick de Koning and Jeroen Blokhuis