Content Marketing Basic
In the previous chapter, we have discussed what content marketing is, set some examples from the past, and differentiated between two content types that are used in content marketing. This chapter, however, will directly focus on the benefits of content marketing, explaining the hidden (and the obvious) power that lies behind content.
In the world of content marketing, there is probably one word you get to hear more often than “content" itself, and that is "CMS". CMS, or content management system, is critical to the success of almost any website, and yet many organisations are not familiar with this technology.
An overview of best practices in content marketing.