Content Marketing Best Practice Overview

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Content Marketing Best Practice Overview

John Deere

In 1895, John Deere started publishing a magazine for farmers called The Furrow. The company published the magazine in hopes of being a resource for their customers.[1]

The content featured in The Furrow was educational, and it focused on teaching farmers how to be more fruitful business owners.

Today, John Deere has adapted The Furrow to fit the online landscape. The company has not only built out the magazine online, but also features similar content on their Facebook page, Twitter account and more.

And of course, the magazine is still available in print. In fact, it is published worldwide in 12 languages and 40 countries.

References

  1. http://marketingland.com/is-john-deere-the-original-content-marketer-2-49138

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