Reports

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Reports (Content Marketing)

Italy B2C Ecommerce Country Report 2017 - Light

16 August 2017, Analist Report, , pages

This report provides a brief overview of the state of ecommerce in Italy. This report includes ecommerce trends, facts and figures, and offers insights into the Italian ecommerce market.

Tags: Cross-border Ecommerce, Customer Service, Content Marketing, Delivery and Service, Digital Branding, Direct Marketing, Ecommerce Basics, Ecommerce Strategy, Marketplaces, Online Marketing, Mobile Commerce, Online Research, Online Payments, Social Media and Services, Online Taxes and VAT, Business Partner (Service provider to Retail/Brand), Consumer Services, Education (Universities, Students), Other, Retail/Brand - Other, Stakeholders (government, associations), English
Partners: SAP, Ecommerce Europe, Ecommerce Foundation, Manhattan Associates, Asendia, Netcomm, Ingenico

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Bridging the Content and Commerce Divide

8 March 2016, Blue Paper, Document, 10 pages

Content and commerce integration has become an essential component of a company’s customer experience management strategy. In order to succeed at this integration, companies need to understand the languages and heritages of the content and commerce worlds. Being armed with this knowledge will help companies make well-informed decisions around content- and commerce-related technology strategy and purchasing.

Tags: Content Marketing, Retail/Brand - Other, English
Partner: Digital Clarity Group

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DEFINING SHOPPABLE CONTENT

12 July 2016, Research Study, Document, 25 pages

== HOW SHOPPABLE CONTENT IS CHANGING E‑COMMERCE ==

INDUSTRY REPORT BY STYLA & SMARTZER

INCLUDED:

  • Shoppable content 101: definition & examples
  • How shoppable content reduces the purchasing process for consumer
  • The ROIs of shoppable articles & interactive videos

This report is detailing everything there is to know about shoppable content, highlighting the best practices from famous retail brands. Get it now!

Tags: Content Marketing, Retail/Brand - Other, Retail/Brand - Fashion & Accessoires, Retail/Brand - Sport & Recreation, English
Partners: Styla, Smartzer

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EcommerceWiki Full Content Marketing Report

13 September 2015, Topic report, Document, 27 pages

Tags: Content Marketing, English

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WP17 Differentiating and Driving Sales with Content in Commerce

February 2014, Topic report, , pages

In the past, brands and retailers could rely on product assortment and price as differentiators but, in today’s highly competitive retail landscape, it is necessary to find new ways to attract and keep customers. An increasing number of brands and retailers are using content in commerce as a differentiator – a strategy that has proven successful for many organizations. By infusing relevant and compelling content, retailers and brands are turning ecommerce into destination sites, resulting in long-term loyalty and increased sales. In this paper, we will explore the concept of content in commerce and take a closer look at different content strategies and their benefits.

Tags: Content Marketing, Omnichannel Architecture, Retail/Brand - Other, English

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Host
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Curators
Olga Rabo
Content Marketing Manager
Styla
Ula Lachowicz
Senior Marketing Manager
Styla
Experts

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