Digitization of society has consequences for retail. Stores cannot keep up with the changing behavior of customers who are connected 24/7. who have no distinction between on- and off-line. Retailers searching for new business models within a changing environment with new marketplaces and sharing platforms. This course is important for evrybody who play in the enfluental and ever-evolving global retail industry.
<p>Retail is facing a new economic paradigm is beginning to dawn: Onlife Retail, where online and offline become one. Onlife retail is based on four new and mutually reinforced developments, each with its own dynamic:</p> <ul> <li>The Smart Economy</li> <li>The Sharing Economy</li> <li>The Circular Economy</li> <li>and the Glocal Economy</li> </ul> <p>It is the synergy of these different 'movements', that will cause huge social and economic changes. </p> <p> </p> <p>In this course you learn how retail is being turned upside down.</p> <p>Modules in this course are:</p> <p>ch1, outline the onlification of society</p> <p>ch2 till 5 some light on the four new economies, opportunities and characteristics</p> <p>next the new customer journey is discussed, in the final chapter the outline of the network society is discussed.</p> <p> </p> <p>It's up to retailers and service providers to reinvent themselves, using new business models and organization structures.</p> <p> </p> <p>This course is based on the reserach of Wijnand Jongen -The End of Online Shopping-</p>
Recent update: | 13-08-2018