What are the advantages of Cross-border Ecommerce?
Cross-border ecommerce offers advantages for both buyers and sellers. Sellers (both retailers and brands) can expand their business outside their often saturated home market and tap into new markets. Selling abroad also offers the opportunity to seize the potential of different product ranges compared to the domestic market.
For buyers, the advantages of ordering products on foreign websites are often perceived to be a better price and the availability of products that are not available in the home market. In addition, consumers often choose to shop directly from the online shop of their preferred brand.