Ecommerce Basics

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Ecommerce Basics

This chapter introduces the basics of ecommerce. What is ecommerce? Why do people buy online? What is the impact and size of ecommerce?

1. What is ecommerce?

What is a definition of ecommerce? Which types of ecommerce (B2B, B2C, C2C and G2C) exist? What is omnichannel retailing?
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2. Why do people buy online?

Why do people shop online? What are the strengths and weaknesses of online shopping? What are the advantages and disadvantages of buying in physical stores?
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3. What is the impact of ecommerce?

What is the impact of ecommerce on the customer journey, the value chain, the global and local markets and on business models?
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4. What is the size of ecommerce?

How much money was spent on ecommerce in 2014? What is meant by eGDP? What were the strongest ecommerce region and country in 2014?
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5. What are the trends in ecommerce?

What are the latest ecommerce trends and developments?
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Wijnand Jongen
Corinne Poort
Managing Editor
Ecommerce Foundation

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