What is a definition of ecommerce? Which types of ecommerce (B2B, B2C, C2C and G2C) exist? What is omnichannel retailing?
Why do people shop online? What are the strengths and weaknesses of online shopping? What are the advantages and disadvantages of buying in physical stores?
What is the impact of ecommerce on the customer journey, the value chain, the global and local markets and on business models?
2. What is the impact of ecommerce on the value chain?
3. What is the impact of ecommerce on markets?
4. What is the impact of ecommerce on business models?
How much money was spent on ecommerce in 2014? What is meant by eGDP? What were the strongest ecommerce region and country in 2014?
What are the latest ecommerce trends and developments?