What are the most recent developments and trends in the field of ecommerce software?
There are few areas on the internet where things are developing as quickly as they are in the e-commerce world. Something that was considered new a year ago is now already outdated.
Listed below are three important developments that you need to be aware of as a new online merchant.
Selling online is growing rapidly practically everywhere in Europe and throughout the world. The stores that are present physically as well as online (multichannel) have proven to do better than so-called ‘pure online players’.
An online store can strengthen a physical store’s performance and vice versa. Before you begin, figure out which store formula you would like to employ and do not forget to think about how you would like to expand in the future.
Mobile internet is playing an increasingly larger role, also in the e-commerce world. During the last few years we have seen a large increase in the use of smart phones and tablets for visiting e-commerce websites. Now we see that mobile phones are also being used more and more frequently for placing orders.
This trend is expected to continue in the coming years. Therefore, it is important for your store’s website to work well on both smartphones and tablets.
Personalization and Data-Driven Marketing
A third trend that is expected to increase during the coming years is the tailoring of the products/services and (the communication about them) offered to the individual needs of the customer.
By continually collecting data on visitors and segmenting customers into groups, content can be offered in personalized forms. The ultimate example of this is a mailing or even an entire website completely adjusted to fit an individual visitor.