Ecommerce Facts & Figures of France
Yearly the Ecommerce Foundation researches 40+ countries globally on the areas of economy, ecommerce, technology and business culture. France is one of those countries. On this page you can find a few findings of the Ecommerce Foundation's research on France for 2017.
Are you interested in more information from the Ecommerce Foundation's research? You can download the following reports for free:
Introduction of France
France is a republic in Western Europe. It has a population of 64.9 million people and its capital is Paris. The official language is French and widely spoken foreign language. France has a GDP of €2,232.1 billion, which represents a GDP per capita of €34,516 in 2017.
|64.9 million people||GDP of €2,232.1 billion|
|10.1% unemployed||Inflation of 0.2%|
|B2C Ecommerce Turnover||€80 billion|
|B2C Ecommerce growth||11%|
|Online population||45.4 million|
|Number of eShoppers||36.7 million|
|Most popular payment method||Carte Bancaire|
Ecommerce in France
In 2017, the French B2C ecommerce turnover grew by 11% to €80 billion. France had an online population of 45.4 million of people who were aged 15 and older.
Of the total online population, 36.7 million bought something online in 2015. The average spending per eShopper was €1,754 in this year.
Tips for ecommerce in France
- The French language is key. A website in a foreign language or badly translated into French has little chance of succeeding
- French shoppers attach great importance to good quality of service. If their standards and requirements are not met, French consumers have no problem switching to your competitors
- Another important point is payment; even though digital wallets have gained increasing significance over the past few years, debit/credit cards are still by far the most frequently used means of online payment
- French consumers like to be informed early on about the time of delivery and any additional shipping costs when purchasing online
- When ordering online, it is important for French consumers to be able to trace their order through your website or by email
- A lot of French consumers find it important to choose their own date of delivery
- French consumers attach great value to free shipping; this is more important than a quick delivery, for example.
- A prior analysis needs to be performed to assess all the CIT, VAT, declarative and invoicing impacts.
- From a VAT standpoint, the rules to be applied will differ depending on the nature of the e-commerce activities: B2B, B2C, Supply of goods, Supply of services. Specific regime will apply (new 2015 B2C regime for e-services, EU distant rules for goods, etc.).
- If the threshold is not exceeded, but the applicable VAT rate of the country of arrival is lower than the VAT rate of the country where the transport begins, the supplier could nevertheless opt to account for VAT of the country of arrival. Please note that this is only possible when certain conditions have been fulfilled.
- Before trading in France, we recommend to visit the Q&A Online Taxes and VAT in France page.
The French Ecommerce Association, FEVAD
FEVAD is a professional French branch association for all actors in e-commerce or other forms of distant selling. FEVAD interferes when authorities put their members interests at stake. Next to that FEVAD provides e-commerce knowlegde, seminars and conventions.
Want to know more about the French Ecommerce market?
An analysis of the Ecommerce market in worldwide is available download. All information about the French Ecommerce market can be can be found in the following free reports:
Local ecommerce news from
| 26-04-2018 - Boohoo almost doubles its sales
Online fashion retailer Boohoo has almost doubled its sales last year. The company’s revenue increased by 97 percent, climbing from 337 million euros to 664 million euros. Boohoo’s profit before tax increased by 40 percent during the same period.
| 25-04-2018 - Mail.ru launches online pharmacy
Mail.ru, one of the largest internet businesses in Russia, has announced the launch of an online pharmacy. The announcement of Mail.ru’s online pharmacy All Pharmacies follows just four months after a new telemedicine law came into effect in Russia.
| 25-04-2018 - Amazon will soon launch Amazon Turkey
Amazon will soon launch Amazon.com.tr, a localized version of its website, dedicated to Turkish consumers. Amazon will not only have its own website in Turkey, but also its own warehouse and office.
| 19-04-2018 - Discount fashion retailer Get the Label expands to France
Get the Label, an UK online retailer specialized in discount fashion and footwear, has launched a new ecommerce website in France. After seeing significant growth in international orders coming from its main website, the company decided to introduce a dedicated website for the French market.
| 19-04-2018 - French retailers launch shopping event French Days
Six online retailers from France have created a new shopping event. This event, called French Days, should provide a local alternative to the famous Black Friday shopping event. The event will run from 27 April until 1 May.
| 19-04-2018 - iZettle launches ecommerce platform
Fintech company iZettle has launched its own ecommerce software solution. iZettle E-commerce is meant for current iZettle customers that want to sell their products online and for new customers to the Swedish company.
| 18-04-2018 - JD.com wants to attract more European luxury brands
Chinese ecommerce company JD.com wants to have more luxury brands form Europe on its website. That’s why it made a pitch today, saying it can offer faster delivery and better fraud protection than its bigger rival, Alibaba.
| 18-04-2018 - Amazon app now available for international shopping
Amazon has updated both its mobile shopping app and its mobile website, so customers can now browse and ship millions of products to their country. The ‘International Shopping’ experience is available in English, Spanish, Chinese, Brazilian and German and 25 currencies, with more to be added later this year.
| 16-04-2018 - Ecommerce in Italy was worth 24 billion euros in 2017
The total value of online sales in Italy has doubled in the last four years. The online retail industry is now worth about 24 billion euros and accounts for 6 percent of the total retail industry in this Southern European country.
| 13-04-2018 - Dutch consumers are discovering French online shops
Online shoppers from the Netherlands love to shop at ecommerce websites located in China and Germany, but last year there was a strongly increased interest in online shops from France and Spain. Dutch online shoppers spent 84 percent more in France last year than in comparison with 2016.