Ecommerce Facts & Figures of France

From EcommerceWiki

Ecommerce Facts & Figures of France

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Yearly the Ecommerce Foundation researches 40+ countries globally on the areas of economy, ecommerce, technology and business culture. France is one of those countries. On this page you can find a few findings of the Ecommerce Foundation's research on France for 2017.

Are you interested in more information from the Ecommerce Foundation's research? You can download the following reports for free:

Download French report Download European Report Download Global Report


Introduction of France

France is a republic in Western Europe. It has a population of 64.9 million people and its capital is Paris. The official language is French and widely spoken foreign language. France has a GDP of €2,232.1 billion, which represents a GDP per capita of €34,516 in 2017.

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64.9 million people GDP of €2,232.1 billion
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10.1% unemployed Inflation of 0.2%
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B2C Ecommerce Turnover €80 billion
B2C Ecommerce growth 11%
Online population 45.4 million
Number of eShoppers 36.7 million
VAT rate 20%
Most popular payment method Carte Bancaire

Ecommerce in France

In 2017, the French B2C ecommerce turnover grew by 11% to €80 billion. France had an online population of 45.4 million of people who were aged 15 and older.

Of the total online population, 36.7 million bought something online in 2015. The average spending per eShopper was €1,754 in this year.


Tips for ecommerce in France

  • The French language is key. A website in a foreign language or badly translated into French has little chance of succeeding
  • French shoppers attach great importance to good quality of service. If their standards and requirements are not met, French consumers have no problem switching to your competitors
  • Another important point is payment; even though digital wallets have gained increasing significance over the past few years, debit/credit cards are still by far the most frequently used means of online payment
  • French consumers like to be informed early on about the time of delivery and any additional shipping costs when purchasing online
  • When ordering online, it is important for French consumers to be able to trace their order through your website or by email
  • A lot of French consumers find it important to choose their own date of delivery
  • French consumers attach great value to free shipping; this is more important than a quick delivery, for example.
  • A prior analysis needs to be performed to assess all the CIT, VAT, declarative and invoicing impacts.
  • From a VAT standpoint, the rules to be applied will differ depending on the nature of the e-commerce activities: B2B, B2C, Supply of goods, Supply of services. Specific regime will apply (new 2015 B2C regime for e-services, EU distant rules for goods, etc.).
  • If the threshold is not exceeded, but the applicable VAT rate of the country of arrival is lower than the VAT rate of the country where the transport begins, the supplier could nevertheless opt to account for VAT of the country of arrival. Please note that this is only possible when certain conditions have been fulfilled.
  • Before trading in France, we recommend to visit the Q&A Online Taxes and VAT in France page.


The French Ecommerce Association, FEVAD

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FEVAD is a professional French branch association for all actors in e-commerce or other forms of distant selling. FEVAD interferes when authorities put their members interests at stake. Next to that FEVAD provides e-commerce knowlegde, seminars and conventions.

Want to know more about the French Ecommerce market?

An analysis of the Ecommerce market in worldwide is available download. All information about the French Ecommerce market can be can be found in the following free reports:

Download French report Download European Report Download Global Report

Local ecommerce news from

23-02-2018 - Mcommerce in UK, Germany and France: €85 billion in 2018

Mobile commerce sales in the three biggest ecommerce markets of Europe – the United Kingdom, France and Germany – will reach over 85 billion euros this year. Almost 57 percent of this amount will come from the UK, while Germany will have bigger mcommerce sales than France. Continue reading

22-02-2018 - Intershop sees revenue finally increase

Intershop, a European provider of ecommerce software, saw its revenue increase by almost 5 percent to reach 35.8 million euros. It’s the first time in four years that the German company was able to increase its revenue. Meanwhile, earnings before interest and taxes increased from -2.4 million euros in 2016 Continue reading Continue reading

21-02-2018 - Ecommerce in Switzerland was worth €7.4 billion in 2017

Ecommerce in Switzerland has increased by 10 percent in 2017. The online turnover generated in Switzerland with B2C and C2C sales of products, so no services included, was worth 8.6 billion Swiss francs, which corresponds to 7.4 billion euros. Continue reading

20-02-2018 - Ecommerce in Sweden was worth €6.7 billion in 2017

Ecommerce in Sweden has increased by almost 16 percent last year. The online retail industry in this Scandinavian country was worth about 67 billion Swedish kronor, or 6.7 billion euros, which is just below the forecast of 67.7 billion kronor. Continue reading

20-02-2018 - Monoprix acquires shoe retailer Sarenza

Monoprix, subsidiary of Casino Group, is busy acquiring Sarenza, a popular online shoe retailer from France. With the expected acquisition, Monoprix wants to further present itself as an omnichannel lifestyle leader. The ecommerce know-how of Sarenza should help Monoprix with its digitalization strategy. Continue reading

19-02-2018 - Amazon creates 2,000 jobs in France

Amazon will create 2,000 permanent jobs in France this year. This means that there will be about 7,500 people working for Amazon in France at the end of this year. The new positions are open to people with various levels of experience, training and skills. Continue reading

19-02-2018 - Hermes Germany bets on delivery to parcel shops

Hermes Germany wants to expand the number of Hermes PaketShops in Germany from 15,000 to 20,000 during the next two years. The logistics company is betting on delivery to parcel shops and is aiming at a situation where a customer can reach the next collection point within five minutes. Continue reading

16-02-2018 - XPO Logistics expands its last-mile service to Europe

XPO Logistics, a major logistics company from the US, has expanded its last mile logistics service of heavy goods to Europe. The last mile delivery service from XPO Logistics will be available in the United Kingdom, Ireland, the Netherlands, Spain and France. Continue reading

16-02-2018 - Mobile accounts for 64% of Swedish ecommerce traffic

The mobile phone and the tablet account for two thirds of all ecommerce visits in Sweden. Already in 2015, the share of ecommerce visits that took place on a mobile device, i.e. a mobile phone or tablet, was up over 50 percent. And during the last two years, the same Continue reading Continue reading

15-02-2018 - Ecommerce websites in Ireland see revenue grow 45%

Ecommerce websites in Ireland welcomed a third consecutive year of revenue growth in 2017. Last year, the total online revenue of these companies increased by 45 percent year-on-year. Increased employment, improved broadband and browsing experiences have led to this growth. Continue reading


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