Ecommerce Facts & Figures of France

From EcommerceWiki

Ecommerce Facts & Figures of France

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Yearly the Ecommerce Foundation researches 40+ countries globally on the areas of economy, ecommerce, technology and business culture. France is one of those countries. On this page you can find a few findings of the Ecommerce Foundation's research on France for 2017.

Are you interested in more information from the Ecommerce Foundation's research? You can download the following reports for free:

Download French report Download European Report Download Global Report


Introduction of France

France is a republic in Western Europe. It has a population of 64.9 million people and its capital is Paris. The official language is French and widely spoken foreign language. France has a GDP of €2,232.1 billion, which represents a GDP per capita of €34,516 in 2017.

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64.9 million people GDP of €2,232.1 billion
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10.1% unemployed Inflation of 0.2%
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B2C Ecommerce Turnover €80 billion
B2C Ecommerce growth 11%
Online population 45.4 million
Number of eShoppers 36.7 million
VAT rate 20%
Most popular payment method Carte Bancaire

Ecommerce in France

In 2017, the French B2C ecommerce turnover grew by 11% to €80 billion. France had an online population of 45.4 million of people who were aged 15 and older.

Of the total online population, 36.7 million bought something online in 2015. The average spending per eShopper was €1,754 in this year.


Tips for ecommerce in France

  • The French language is key. A website in a foreign language or badly translated into French has little chance of succeeding
  • French shoppers attach great importance to good quality of service. If their standards and requirements are not met, French consumers have no problem switching to your competitors
  • Another important point is payment; even though digital wallets have gained increasing significance over the past few years, debit/credit cards are still by far the most frequently used means of online payment
  • French consumers like to be informed early on about the time of delivery and any additional shipping costs when purchasing online
  • When ordering online, it is important for French consumers to be able to trace their order through your website or by email
  • A lot of French consumers find it important to choose their own date of delivery
  • French consumers attach great value to free shipping; this is more important than a quick delivery, for example.
  • A prior analysis needs to be performed to assess all the CIT, VAT, declarative and invoicing impacts.
  • From a VAT standpoint, the rules to be applied will differ depending on the nature of the e-commerce activities: B2B, B2C, Supply of goods, Supply of services. Specific regime will apply (new 2015 B2C regime for e-services, EU distant rules for goods, etc.).
  • If the threshold is not exceeded, but the applicable VAT rate of the country of arrival is lower than the VAT rate of the country where the transport begins, the supplier could nevertheless opt to account for VAT of the country of arrival. Please note that this is only possible when certain conditions have been fulfilled.
  • Before trading in France, we recommend to visit the Q&A Online Taxes and VAT in France page.


The French Ecommerce Association, FEVAD

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FEVAD is a professional French branch association for all actors in e-commerce or other forms of distant selling. FEVAD interferes when authorities put their members interests at stake. Next to that FEVAD provides e-commerce knowlegde, seminars and conventions.

Want to know more about the French Ecommerce market?

An analysis of the Ecommerce market in worldwide is available download. All information about the French Ecommerce market can be can be found in the following free reports:

Download French report Download European Report Download Global Report

Local ecommerce news from

13-12-2017 - ‘Ecommerce in the Netherlands will be worth €22 billion in 2017’

During the first three quarters of this year, 15.7 billion euros was spent online in the Netherlands. The ecommerce turnover during the last quarter is estimated to be worth 7 billion euros, which means ecommerce in the Netherlands will be worth 22.7 billion euros at the end of this year. Continue reading

12-12-2017 - Coolblue, Viata and Luxury for Men win Twinkle Awards

The online stores of Coolblue, Viata and Luxury for Men have been rewarded with the Twinkle Awards. Coolblue won an award for being the best omnichannel player in Belgium, while Viata went home with an award for best pure player. Luxury for Men was rewarded with an award for best Continue reading Continue reading

12-12-2017 - Polish startup Packhelp launches more dedicated websites in Europe

Packhelp, a Polish startup that manufactures custom packaging, has launched localized versions of its ecommerce website in France, Italy, Spain and Czech Republic. The company already sells to thirty countries across Europe, but is planning to launch more localized versions for these markets. Continue reading

11-12-2017 - 23% of German companies active in ecommerce

Around one out of four companies in Germany, 23 percent to be precise, sold their goods and/or services through a website, mobile app or electronic data interchange (EDI) in 2016. The companies that were active online with an ecommerce website or app, generated 19 percent of their revenue through these Continue reading Continue reading

07-12-2017 - French fashion brand Céline launches ecommerce website

The French brand Céline, the only LVMH-owned fashion label without its own ecommerce business, has launched its online store. For now, the ecommerce website Celine.com is only available in France, but next year it will roll out further in Europe, the United States and, in 2019, in Japan. Continue reading

07-12-2017 - E-commerce Berlin Expo launches awards show

Next year, the E-Commerce Berlin Expo will take place for the third time and a new segment is added to this European ecommerce event: the E-Commerce Berlin Awards. This award show will reward the best ecommerce companies in eight different categories. Continue reading

06-12-2017 - VAT rules for online retailers simplified

The finance ministers of the European Union have agreed on simplified tax rules for online retailers. So, instead of registering for VAT in each EU country, online retailers in the future will be able to file a single tax return for the entire European Union. This should reduce costs for Continue reading Continue reading

05-12-2017 - The top 10 online stores in Belgium

The top 10 of largest online stores in Belgium are being dominated by foreign players. The entire top five is filled with Dutch, German and American online stores. The first Belgian ecommerce company can be found on the sixth place. Continue reading

05-12-2017 - Dutch supermarkets’ online revenue is worth €1 billion

The total online revenue of Dutch supermarkets will surpass the 1 billion euros mark this year. It’s predicted that the total revenue of supermarkets in the Netherlands will be worth 35.53 billion euros in 2017, of which 2.9 percent will happen online. Continue reading

04-12-2017 - 363 thousand new sellers joined Amazon in Europe

So far this year, 363.439 new sellers joined Amazon marketplaces in Europe. Among new sellers on all marketplaces that Amazon has worldwide, 36.3 percent registered on Amazon in the United Kingdom, Germany, Italy, France or Spain. Continue reading


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