Ecommerce Facts & Figures of France

From EcommerceWiki

Ecommerce Facts & Figures of France

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Yearly the Ecommerce Foundation researches 40+ countries globally on the areas of economy, ecommerce, technology and business culture. France is one of those countries. On this page you can find a few findings of the Ecommerce Foundation's research on France for 2015.

Are you interested in more information from the Ecommerce Foundation's research? You can download the following reports for free:

Download French report Download European Report Download Global Report


Introduction of France

France is a republic in Western Europe. It has a population of 66.4 million people and its capital is Paris. The official language is French and widely spoken foreign languages are English, Spanish, Italian and German. France has a GDP of €2,122.7 billion, which represents a GDP per capita of €32,826 in 2015.

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66.4 million people GDP of €2,122.7 billion
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10.1% unemployed Inflation of 0.3%
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B2C Ecommerce Turnover €81.7 billion
B2C Ecommerce growth 13.5%
Online population 45.4 million
Number of eShoppers 36.7 million
VAT rate 20%
Most popular payment method Carte Bancaire

Ecommerce in France

In 2015, the French B2C ecommerce turnover grew by 13.5% to €81.7 billion. France had an online population of 45.4 million of people who were aged 15 and older.

Of the total online population, 36.7 million bought something online in 2015. The average spending per eShopper was €1,754 in this year.


Tips for ecommerce in France

  • The French language is key. A website in a foreign language or badly translated into French has little chance of succeeding
  • French shoppers attach great importance to good quality of service. If their standards and requirements are not met, French consumers have no problem switching to your competitors
  • Another important point is payment; even though digital wallets have gained increasing significance over the past few years, debit/credit cards are still by far the most frequently used means of online payment
  • French consumers like to be informed early on about the time of delivery and any additional shipping costs when purchasing online
  • When ordering online, it is important for French consumers to be able to trace their order through your website or by email
  • A lot of French consumers find it important to choose their own date of delivery
  • French consumers attach great value to free shipping; this is more important than a quick delivery, for example.
  • A prior analysis needs to be performed to assess all the CIT, VAT, declarative and invoicing impacts.
  • From a VAT standpoint, the rules to be applied will differ depending on the nature of the e-commerce activities: B2B, B2C, Supply of goods, Supply of services. Specific regime will apply (new 2015 B2C regime for e-services, EU distant rules for goods, etc.).
  • If the threshold is not exceeded, but the applicable VAT rate of the country of arrival is lower than the VAT rate of the country where the transport begins, the supplier could nevertheless opt to account for VAT of the country of arrival. Please note that this is only possible when certain conditions have been fulfilled.
  • Before trading in France, we recommend to visit the Q&A Online Taxes and VAT in France page.


The French Ecommerce Association, FEVAD

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FEVAD is a professional French branch association for all actors in e-commerce or other forms of distant selling. FEVAD interferes when authorities put their members interests at stake. Next to that FEVAD provides e-commerce knowlegde, seminars and conventions.

Want to know more about the French Ecommerce market?

An analysis of the Ecommerce market in worldwide is available download. All information about the French Ecommerce market can be can be found in the following free reports:

Download French report Download European Report Download Global Report

Local ecommerce news from France

12-10-2017 - Fnac Darty launches premium delivery and support service

Fnac Darty has launched Darty+, an omnichannel subscription service for delivery, support and after-sales. It provides access to unlimited deliveries and gives subscribers daily support with the Darty Button. Continue reading

10-10-2017 - Sloggi launches online shop in Europe

Sloggi, the underwear brand from Triumph, is now presenting itself completely independently online and has launched an online shop in Germany, the United Kingdom, Austria and France. By the end of the year, Sloggi also wants to have online stores in seven more countries throughout Europe. Continue reading

05-09-2017 - French La Poste will deliver parcels on Sunday

French postal service company La Poste will soon send parcels to online customers on Sunday. The postal service company will do this via its subsidiary Chronopost and the service is only reserved for goods coming from companies, not from other consumers. Continue reading

04-09-2017 - French consumers are most open to new delivery methods

French consumers are more open to new delivery methods than consumers from the United Kingdom or the Netherlands. For example, 58 percent of the French would give couriers temporary access to their homes to let them deliver parcels. In the UK and the Netherlands, it’s respectively only 36 and 25 Continue reading Continue reading

24-08-2017 - Prisync 100 Index: France has highest online prices

When an online basket was filled with 39 popular summer products in six countries across Europe, the ecommerce industry in France happened to have the highest prices. This ‘summer basket’ however is most expensive for consumers in Spain, as they have the lowest gross domestic product per capita among these Continue reading Continue reading

16-06-2017 - Ikea products are now available on Amazon

Only one week after Ikea announced it has plans to sell its products through third-party websites, the Swedish retailer is now offering select Ikea products through Amazon. Thousands of products are available in all countries where Amazon has a dedicated online store. Continue reading

01-06-2017 - The daily price change ratio in European ecommerce

Some online stores tend to adjust their prices, so consumers won’t go ordering something at a competitor’s website. For Ecommerce News Europe, price tracking software provider Prisync looked at how many ecommerce websites in Europe change their prices daily and how high the stock-out ratio is in these countries. Continue reading

26-04-2017 - Lengow opens its doors to the B2B market

Ecommerce automation platform Lengow has opened its door to the business-to-business market with its integration of Amazon Business in the UK and Germany and Cdiscount Pro in France. With the integration, business sellers now have access to the three largest ecommerce markets in Europe. Continue reading

13-04-2017 - Vente-Privée acquires online wine store Le Petit Ballon

Vente-Privée has acquired Le Petit Ballon, a French ecommerce website that sells wines on a subscription basis. The French shop sells over one million bottles a year and will further boost Vente-Privée’s wine sales. Continue reading

06-04-2017 - Onfleet translates its driver app in Spanish and French

Logistics management software Onfleet has gone international. The American SaaS platform is focusing more and more on Europe and other continents and has now made its driver app and website available in Spanish and French. Continue reading


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