Ecommerce Facts & Figures of Germany
Yearly the Ecommerce Foundation researches 40+ countries globally on the areas of economy, ecommerce, technology and business culture. Germany is one of those countries. On this page you can find a few findings of the Ecommerce Foundation's research on Germany for 2015.
Are you interested in more information from the Ecommerce Foundation's research? You can download the following reports for free:
Introduction of Germany
Germany is a federal republic in Central Europe. It has a population of 81.2 million people and its capital is Berlin. The official language is German and widely spoken foreign languages are English and French. Germany has a GDP of €3,025.9 billion, which represents a GDP per capita of €37,100 in 2015.
|81.2 million people||GDP of €3,025.9 billion|
|4.6% unemployed||Inflation of 0.1%|
|B2C Ecommerce Turnover||€59.7 billion|
|B2C Ecommerce growth||13.3%|
|Online population||62.9 million|
|Number of eShoppers||51.6 million|
|Most popular payment method||Bank Transfers|
Ecommerce in Germany
In 2015, the German B2C ecommerce turnover grew by 13.3% to €59.7 billion. Germany had an online population of 62.9 million of people who were aged 15 and older.
Of the total online population, 51.6 million bought something online in 2015. The average spending per eShopper was €1,157 in this year.
Tips for ecommerce in Germany
- German consumers show a strong propensity to compare prices and patronize discount stores. They are very aware of special offers, and readily go to different shops in order to get better prices.
- Strict criteria, which vary depending on the type of good being purchased, are utilized by the consumer to make his or her selection
- For consumer durables, the criteria are, in order: safety and quality, prestige, comfort, convenience and price. For everyday goods, the determining factor is price.
- If the threshold is not exceeded, but the applicable VAT rate of the country of arrival is lower than the VAT rate of the country where the transport begins, the supplier could nevertheless opt to account for VAT of the country of arrival. Please note that this is only possible when certain conditions have been fulfilled.
- Germans dislike competing on price alone and will do so only when necessary – the sale of bulk steel or chemicals, for instance. They prefer to compete on excellence
- Before trading in Germany, we recommend to visit the Q&A Online Taxes and VAT in Germany page.
The German Ecommerce Association, Händlerbund
Händlerbund is the largest online trade association in Europe. Händlerbund is an important voice in the e-commerce industry that exchanges between traders and service providers to support digital and stationary trade.
Want to know more about the German Ecommerce market?
An analysis of the Ecommerce market in worldwide is available download. All information about the German Ecommerce market can be can be found in the following free reports:
Local ecommerce news from Germany
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