Ecommerce Facts & Figures of Romania

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Ecommerce Facts & Figures of Romania

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Yearly the Ecommerce Foundation researches 40+ countries globally on the areas of economy, ecommerce, technology and business culture. Romania is one of those countries. On this page you can find a few findings of the Ecommerce Foundation's research on Romania for 2017.

Are you interested in more information from the Ecommerce Foundation's research? You can download the following reports for free:


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Introduction of Romania

Romania is a republic in Eastern Europe. It has a population of 19.2 million people and its capital is Bucharest. The official language is Romanian and widely spoken foreign languages are Hungarian and Romany. Romania has a GDP of €170.9 billion, which represents a GDP per capita of €8,825 in 2017.

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19.2 million people GDP of €170.9 billion
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5.9% unemployed Inflation of -1.4%
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B2C Ecommerce Turnover €2.5 billion
B2C Ecommerce growth 22%
Online population 16.3 million
Number of eShoppers 1.9 million
VAT rate 19%
Most popular payment method

Ecommerce in Romania

In 2017, the Romanian B2C ecommerce turnover grew by 22% to €2.5 billion. Romania had an online population of 16.3 million of people who were aged 15 and older.

Of the total online population, 1.9 million bought something online in 2015. The average spending per eShopper was €786 in this year.


Tips for ecommerce in Romania



Want to know more about the Romanian Ecommerce market?

An analysis of the Ecommerce market in worldwide is available download. All information about the Romanian Ecommerce market can be can be found in the following free reports:


Download European Report Download Global Report

Local ecommerce news from

12-12-2017 - Coolblue, Viata and Luxury for Men win Twinkle Awards

The online stores of Coolblue, Viata and Luxury for Men have been rewarded with the Twinkle Awards. Coolblue won an award for being the best omnichannel player in Belgium, while Viata went home with an award for best pure player. Luxury for Men was rewarded with an award for best Continue reading Continue reading

12-12-2017 - Polish startup Packhelp launches more dedicated websites in Europe

Packhelp, a Polish startup that manufactures custom packaging, has launched localized versions of its ecommerce website in France, Italy, Spain and Czech Republic. The company already sells to thirty countries across Europe, but is planning to launch more localized versions for these markets. Continue reading

11-12-2017 - 23% of German companies active in ecommerce

Around one out of four companies in Germany, 23 percent to be precise, sold their goods and/or services through a website, mobile app or electronic data interchange (EDI) in 2016. The companies that were active online with an ecommerce website or app, generated 19 percent of their revenue through these Continue reading Continue reading

07-12-2017 - French fashion brand Céline launches ecommerce website

The French brand Céline, the only LVMH-owned fashion label without its own ecommerce business, has launched its online store. For now, the ecommerce website Celine.com is only available in France, but next year it will roll out further in Europe, the United States and, in 2019, in Japan. Continue reading

07-12-2017 - E-commerce Berlin Expo launches awards show

Next year, the E-Commerce Berlin Expo will take place for the third time and a new segment is added to this European ecommerce event: the E-Commerce Berlin Awards. This award show will reward the best ecommerce companies in eight different categories. Continue reading

06-12-2017 - VAT rules for online retailers simplified

The finance ministers of the European Union have agreed on simplified tax rules for online retailers. So, instead of registering for VAT in each EU country, online retailers in the future will be able to file a single tax return for the entire European Union. This should reduce costs for Continue reading Continue reading

05-12-2017 - The top 10 online stores in Belgium

The top 10 of largest online stores in Belgium are being dominated by foreign players. The entire top five is filled with Dutch, German and American online stores. The first Belgian ecommerce company can be found on the sixth place. Continue reading

05-12-2017 - Dutch supermarkets’ online revenue is worth €1 billion

The total online revenue of Dutch supermarkets will surpass the 1 billion euros mark this year. It’s predicted that the total revenue of supermarkets in the Netherlands will be worth 35.53 billion euros in 2017, of which 2.9 percent will happen online. Continue reading

04-12-2017 - 363 thousand new sellers joined Amazon in Europe

So far this year, 363.439 new sellers joined Amazon marketplaces in Europe. Among new sellers on all marketplaces that Amazon has worldwide, 36.3 percent registered on Amazon in the United Kingdom, Germany, Italy, France or Spain. Continue reading

01-12-2017 - Heal’s offers online visitors access to in-store expert

British design store Heal’s now offers its online customers access to an in-store expert on demand. Advisors who are working in one of six stores in the UK are now able to provide their expertise and advice to customers on heals.com, particularly during busy hours online and quieter hours in-store. Continue reading


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