Ecommerce Facts & Figures of Romania

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Ecommerce Facts & Figures of Romania

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Yearly the Ecommerce Foundation researches 40+ countries globally on the areas of economy, ecommerce, technology and business culture. Romania is one of those countries. On this page you can find a few findings of the Ecommerce Foundation's research on Romania for 2015.

Are you interested in more information from the Ecommerce Foundation's research? You can download the following reports for free:


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Introduction of Romania

Romania is a republic in Eastern Europe. It has a population of 19.9 million people and its capital is Bucharest. The official language is Romanian and widely spoken foreign languages are Hungarian and Romany. Romania has a GDP of €159.8 billion, which represents a GDP per capita of €8,000 in 2015.

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19.9 million people GDP of €159.8 billion
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6.8% unemployed Inflation of -0.4%
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B2C Ecommerce Turnover €1.5 billion
B2C Ecommerce growth 24.2%
Online population 10.5 million
Number of eShoppers 1.9 million
VAT rate 24% (20% in 2016)
Most popular payment method

Ecommerce in Romania

In 2015, the Romanian B2C ecommerce turnover grew by 24.2% to €1.5 billion. Romania had an online population of 10.5 million of people who were aged 15 and older.

Of the total online population, 1.9 million bought something online in 2015. The average spending per eShopper was €786 in this year.


Tips for ecommerce in Romania



Want to know more about the Romanian Ecommerce market?

An analysis of the Ecommerce market in worldwide is available download. All information about the Romanian Ecommerce market can be can be found in the following free reports:


Download European Report Download Global Report

Local ecommerce news from Romania

24-01-2017 - Ecommerce in Romania: €1.8 billion in 2016

Ecommerce in Romania was worth 1.8 billion euros last year, which corresponds to an increase of 30 percent compared to the situation in 2015. This figure represents only the online sales of products. Consumers in Romania made on average 8.4 online purchases in 2016, slightly more than one year before. Continue reading

31-10-2016 - Romanian ecommerce association ARMO joins Ecommerce Europe

The Romanian ecommerce association ARMO has joined Ecommerce Europe, one week after it joined EMOTA, another pan-European ecommerce association. It’s the first time ever a national ecommerce association has joined both umbrella organizations. Continue reading

27-10-2016 - Association of Romanian Online Stores joins EMOTA

The European Ecommerce & Omnichannel Association has a new member. It announced ARMO, the Association of Romanian Online Stores, has joined the pan-European ecommerce association. Romania is now the 17th country to have an ecommerce association joining EMOTA. Continue reading

19-10-2016 - Romanian fashion retailer FashionUP acquires Click4Fashion

The Romanian online fashion retailer FashionUP has taken over Click4Fashion, which is active in Romania, Bulgaria, Slovenia and Hungary. With the acquisition, FashionUP wants to further expand its business operations in the region. The value of the transaction wasn’t disclosed. Continue reading

01-02-2016 - Ecommerce in Romania was worth €1.4 billion in 2015

Ecommerce in Romania has grown from 1.1 billion euros in 2014 to approximately 1.4 billion euros last year. About 6.7 million Romanians now have experience with shopping online, while 1.4 million inhabitants used a mobile device to buy something online. Continue reading

04-12-2015 - Fashion store Lesara expands to 16 new countries in Europe

Lesara, a Berlin-based online fashion and lifestyle retailer, has announced it will now also supply customers in the United Kingdom, Spain, Greece, Portugal, Bulgaria, The Republic of Ireland, Romania, Hungary, Estonia, Latvia, Slovakia, Poland, Czech Republic, Sweden, Denmark and Finland. Continue reading

16-11-2015 - Click4Fashion distributor of La Redoute in Romania and Bulgaria

La Redoute, one of the largest online fashion retailers in France, has found a new official distributor for its brands in Romania and Bulgaria. Online store Click4Fashion is now the only online store in these two Eastern European countries who can guarantee delivery of La Redoute products that are ordered Continue reading Continue reading

11-11-2015 - Czech fashion store Zoot launches in Romania

Online fashion retailer Zoot from the Czech Republic launched an ecommerce website in Romania. The entry on the Romanian market happens after an investment of about 8 million euros which Zoot wants to use to expand across the country. Zoot makes it possible for customers to order different sizes and Continue reading Continue reading

21-10-2015 - Heinrich Heine partners with Romanian retailer Click4Fashion

Romanian online store Click4Fashion.com has begun a strategic partnership with European multichannel retailer Heinrich Heine. As a result, Romanian and Bulgarian customers from Click4Fashion now have the possibility to shop for products and brands from Heinrich Heine. Continue reading

12-02-2015 - Mega Image to launch its own online store?

Mega Image, the largest supermarket chain in Romania, could launch its own online store. The company registered the Mega Online trademark, but according to representatives of the supermarket chain this was only done to secure a possible future use. However, it’s interesting what this would do to the online collaboration Continue reading Continue reading


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