Ecommerce Facts & Figures of Spain

From EcommerceWiki

Ecommerce Facts & Figures of Spain

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Yearly the Ecommerce Foundation researches 40+ countries globally on the areas of economy, ecommerce, technology and business culture. Spain is one of those countries. On this page you can find a few findings of the Ecommerce Foundation's research on Spain for 2017.

Are you interested in more information from the Ecommerce Foundation's research? You can download the following reports for free:

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Introduction of Spain

Spain is a parliamentary monarchy in South Europe. It has a population of 46.1 million people and its capital is Madrid. The official language is Castilian Spanish and widely spoken foreign languages are Catalan, Galician and Basque. Spain has a GDP of €1,147 billion, which represents a GDP per capita of €24,920 in 2017.

46.1 million people GDP of €1,147 billion
19.60% unemployed Inflation of -0.20%

B2C Ecommerce Turnover €28 billion
B2C Ecommerce growth 8%
Online population 37,8 million
Number of eShoppers 26.1 million
VAT rate 21%
Most popular payment method Paypal or similar

Ecommerce in Spain

In 2017, the Spanish B2C ecommerce turnover grew by 8% to €28 billion. Spain had an online population of 37,8 million of people who were aged 15 and older.

Of the total online population, 26.1 million bought something online in 2015. The average spending per eShopper was €1,089 in this year.

Tips for ecommerce in Spain

The Spanish Ecommerce Association,

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Adigital is a branch association that helps online merchants achieve a more efficient, competitive and productive e-commerce environment. Adigital advices merchants in e-commerce and promotes the interests of online merchants.

Want to know more about the Spanish Ecommerce market?

An analysis of the Ecommerce market in worldwide is available . All information about the Spanish Ecommerce market can be can be found in the following free reports:

Download European Report Download Global Report

Local ecommerce news from

21-03-2018 - Palletways enters ecommerce market in Italy

Palletways Italia, which distributes palletized goods, has entered the ecommerce market in Italy. This is the result of a partnership with White Horse Energy, a UK company that has entered the Italian market with its online sales of dried firewood and pellets. Continue reading

21-03-2018 - Mister Spex brings partner optician program to Sweden

Online optician Mister Spex continues to expand its multichannel approach across Europe and now offers its partner optician program also in Sweden. The Scandinavian country is the fifth market in Europe where customers have access to services as free eye tests and eyewear adjustments through partnering opticians. Continue reading

19-03-2018 - raises €45 million to expand further across Europe has raised 40 million pounds, a little more than 45 million euros, of equity in its latest round of funding. The furniture retailer wants to use this money to boost its growth and to further expand its online and offline business across Europe. Continue reading

19-03-2018 - Dutch online supermarket Picnic expands to Germany

Picnic, a Dutch supermarket that only operates online, will expands it business to Germany. The company launched a pilot project in the Dusseldorf region several months ago and it with great success. Now, Picnic has decided that starting next month, it will deliver groceries to all consumers in this pilot Continue reading Continue reading

15-03-2018 - Zara AR app lets customers see virtual models

Fashion retailer Zara has announced plans to roll out an augmented reality experience across 120 stores worldwide. The app can also be used by online shoppers, who will be able to hover their smartphone over a package delivered from the Zara website. Continue reading

15-03-2018 - Swiss Post buys bicycle courier service Notime

Swiss Post has acquired the Swiss startup Notime, which provides bicycle courier services. The acquisition should help Swiss Post with gaining more ground in the fast-growing market of same-day deliveries and fast, flexible deliveries in urban areas. Continue reading

14-03-2018 - New EU rules for cross-border parcel delivery

Members of the European Parliament have adopted a proposal to make the cross-border parcel delivery market in Europe more transparent and competitive. The European Union will implement new rules, which should lead to lower delivery costs for online consumers. Continue reading

14-03-2018 - Online stock issues force 51% of Brits to shop elsewhere

Issues with stock levels are a major factor that affects the consumer’s decision to shop online. In the United Kingdom, more than half of consumers immediately turn to a competitor if the item they want is out of stock. Continue reading

14-03-2018 - 41% of German shoppers prefer to pay on account

When it comes to paying, German consumers are rather conservative when they are shopping online. Four in ten Germans prefer to pay on account. The second most popular payment method is PayPal, favored by almost one in three online shoppers in Germany. Continue reading

12-03-2018 - Nordic ecommerce was worth €20.6 billion in 2017

The ecommerce industry in the Nordics (Sweden, Denmark, Norway and Finland) was worth 209,6 billion Swedish kronor, which corresponds to over 20.6 billion euros, last year. Almost forty percent of the total Nordic ecommerce revenue was generated in Sweden. Continue reading

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Page contributors

Richard van Welie
Chief Editor
Ecommerce Foundation
Jorij Abraham
Managing Director
Ecommerce Foundation

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