Ecommerce Facts & Figures of Australia

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Ecommerce Facts & Figures of Australia

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Yearly the Ecommerce Foundation researches 40+ countries globally on the areas of economy, ecommerce, technology and business culture. Australia is one of those countries. On this page you can find a few findings of the Ecommerce Foundation's research on Australia for 2017.

Are you interested in more information from the Ecommerce Foundation's research? You can download the following reports for free:

Download Australian report Download European Report Download Global Report

Introduction of Australia

Australia is a federal parliamentary democracy in Oceania. It has a population of 24.6 million people and its capital is Canberra. The official language is English and widely spoken foreign languages are Mandarin, Italian, Arabic, Greek, Cantonese and Vietnamese. Australia has a GDP of $1,359.7 billion USD, which represents a GDP per capita of $55,215 USD in 2017.

24.6 million people GDP of $1,359.7 billion USD
5.8% unemployed Inflation of 1.4%

B2C Ecommerce Turnover $25.9 billion USD
B2C Ecommerce growth 39.8%
Online population 16.6 million
Number of eShoppers 12.6 million
VAT rate N.A.
Most popular payment method Credit Card

Ecommerce in Australia

In 2017, the Australian B2C ecommerce turnover grew by 39.8% to $25.9 billion USD. Australia had an online population of 16.6 million of people who were aged 15 and older.

Of the total online population, 12.6 million bought something online in 2015. The average spending per eShopper was $1,764 in this year.

Tips for ecommerce in Australia

  • Australia can be seen as a pilot market. More and more companies that want to penetrate the American market use Australia as a test zone. Their investment is limited and modes of consumption are very similar.
  • Deciding to buy is principally determined by the price factor in Australia. Nevertheless, at the same time, the Australians' increasing interest in quality, and the growing impact of fashion phenomena fuelled by the media and advertising make "authentic" products, brand names and top-of-the-range goods particularly popular.
  • Marketplaces are not that popular down under, as Australian consumers prefer to buy directly from the online retailer.
  • Australian consumers tend to have high consumption habits. Their purchasing power is particularly high and has grown by more than 43% in 15 years.
  • Australian consumers like new products and alternative ones. They are what is called "early adopters", fond of new technologies. Australians are increasingly concerned with their health and the environment. Consequently, demand is rising for fresh and organic foodstuffs, environmental markets and products linked to energy-saving technology.
  • Before trading in Australia, we recommend to visit the Q&A Online Taxes and VAT in Australia page.

The Australian Ecommerce Association, NORA


NORA, Australia’s newest retail industry collective. It is an association with a fresh outlook bringing a balanced and optimistic view of Australia’s retail future.

Want to know more about the Australian Ecommerce market?

An analysis of the Ecommerce market in worldwide is available download. All information about the Australian Ecommerce market can be can be found in the following free reports:

Download Australian report Download European Report Download Global Report

Local ecommerce news from

16-02-2018 - XPO Logistics expands its last-mile service to Europe

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16-02-2018 - Mobile accounts for 64% of Swedish ecommerce traffic

The mobile phone and the tablet account for two thirds of all ecommerce visits in Sweden. Already in 2015, the share of ecommerce visits that took place on a mobile device, i.e. a mobile phone or tablet, was up over 50 percent. And during the last two years, the same Continue reading Continue reading

15-02-2018 - Ecommerce websites in Ireland see revenue grow 45%

Ecommerce websites in Ireland welcomed a third consecutive year of revenue growth in 2017. Last year, the total online revenue of these companies increased by 45 percent year-on-year. Increased employment, improved broadband and browsing experiences have led to this growth. Continue reading

14-02-2018 - Top 3 of payment methods per European country

PayPal and VISA dominate the European ecommerce industry. In almost every country in Europe, one of these two is the most popular payment method for online shopping. Only in the Netherlands, the most popular payment method isn’t PayPal or VISA. Let’s have a look at the top 3 per country. Continue reading

12-02-2018 - 53% Italians shopped online in the past month

Consumers in Italy are more and more interested in shopping online. A recent study shows that two out of three Italians have visited an online store in January, while over half of Italians (53 percent) have purchased a product or service online during this period. Continue reading

09-02-2018 - DIY marketplace ManoMano sees revenue increase by 180%

ManaMano, a European online marketplace specialized in DIY & gardening, closed last year with a global turnover of 250 million euros, which is an increase of 180 percent compared to 2016, when the French company generated a turnover of 90 million euros. Its UK turnover doubled year-over-year. Continue reading

09-02-2018 - Amazon Business launches in France

Amazon has launched its business marketplace Amazon Business in France. The B2B ecommerce website is now available on three Amazon marketplaces in Europe. Amazon UK and Amazon Germany already gave business customers the opportunity to buy business supplies through Amazon Business. Continue reading

08-02-2018 - No pure play e-retailers in Austria’s retail top 10

The top 10 of biggest retail companies in Austria consists solely of companies that also sell products through physical stores. The first pure play e-retailer in Austria’s retail top 100 is Amazon, which ranks eleventh. Continue reading

06-02-2018 - ‘Ecommerce in France will be worth €100 billion in 2019’

Ecommerce in France could top the 100 billion mark next year, according to estimates from the national ecommerce association Fevad. For this year, it’s predicted that online retail sales in France will exceed 90 billion euros. Continue reading

06-02-2018 - Parliament puts end to geoblocking in Europe

Today, the European Parliament has approved rules that put an end to geoblocking on ecommerce websites in Europe. As a result, online shoppers in Europe will have wider cross-border access to products, hotel bookings, car rentals or concert tickets. Consumers may no longer be blocked or re-routed to a local Continue reading Continue reading

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Page contributors

Richard van Welie
Chief Editor
Ecommerce Foundation
Jorij Abraham
Managing Director
Ecommerce Foundation

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