Loyalty Management and CRM
2. What are the benefits of loyalty management?
3. What kind of customers exist?
4. What is the Recency Frequency Monetary (RFM) model?
5. What is the Customer Life Time Value?
6. Which factors influence loyalty?
7. How to create long-term loyalty?
8. Generic or own loyalty program, which should I choose?
9. What are the components of a loyalty program?
10. How can you measure customer satisfaction?
11. Why do customers leave your company?
2. Which types of loyalty programs exist?
3. How to set-up a loyalty program?
4. How to get Loyalty Program members?
2. How to develop a loyalty driven culture?
3. Best practices in Customer Loyalty