Omnichannel Architecture Advanced

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Omnichannel Architecture Advanced

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1. What are the main requirements and design principles for an omnichannel architecture?

Find out what the design principles are for an omnichannel architecture. These principles have to do with the flexibility of the system, making sure that system complexity is kept at a minimum.
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2. What are the main challenges in designing and implementing an omnichannel architecture?

How does legacy effect the system architecture? Which choices should be made in a legacy situation?
Is an integrated system a logical choice in a legacy situation? Or does a best-of-breed system provide a better solution?
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3. What functional modules exist in omnichannel architecture?

In an omnichannel architecture, the following subjects are key: customer, content, product, pricing (and promotions), stock and transactions.
An illustration is shown in which the involved modules are clustered per subject.
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4. What is the best way to integrate all the systems within the architecture?

What is the solutions for working from one database when using software applications from different brands? Can the architecture provide for showing realtime product data over all products?
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5. What is the omnichannel maturity model?

Which steps should be taken in which order, to grow a fully equipped omnichannel architecture? What are the focus points? An illustration is shown in which the different steps are higlighted.
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Axel Groothuis
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Robin Gabriner
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