Omnichannel Architecture Basic

From EcommerceWiki

Omnichannel Architecture Basic

1. What is meant by omnichannel?

An omnichannel company primarily focuses on Customer Experience. For B2B and B2C. Apply this information and change your single channel into an omnichannel. – Author Axel Groothuis, Robin Gabriner, Ricardo Mr. Menezes and Marie Catherine Wetzels
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2. What is an omnichannel architecture?

An omnichannel architecture comprises of all necessary IT systems, to ensure the organization can function as an omnichannel company. Create your omnichannel architecture here with Ecommerce Wiki. – Author Axel Groothuis, Robin Gabriner, Ricardo Mr. Menezes and Marie Catherine Wetzels
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3. What are the main customer touchpoints or channels for retailers?

The final goal of an omnichannel architecture is to serve the customer optimally, without the customer noticing a difference in experience between channels. Here we mention 12 channels that can be identified as most important for the consumer. – Author Axel Groothuis, Robin Gabriner, Ricardo Mr. Menezes and Marie Catherine Wetzels
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4. What does an omnichannel architecture look like in concept?

Thinking about a concept for your omnichannel architecture can be difficult, here we give you an overview of an omnichannel architecture concept. there are several main principles to be distinguished within this concept: – Author Axel Groothuis, Robin Gabriner, Ricardo Mr. Menezes and Marie Catherine Wetzels
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Host
TCBYC.png
Curators
Axel Groothuis
Partner
Magnus
Robin Gabriner
Consultant
Magnus
Experts

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