Omnichannel Architecture Basic

From EcommerceWiki

Omnichannel Architecture Basic

1. What is meant by omnichannel?

Omnichannel is the way a company is organized, in order to facilitate a uniform brand perception through all channels. The omnichannel IT architecture is a derivative of the business architecture. This encompasses brand and product strategy, as well as the organizational structure with all involved processes.
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2. What is an omnichannel architecture?

An omnichannel architecture comprises of all necessary IT systems, to ensure the organization can function as an omnichannel company.
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3. What are the main customer touchpoints or channels for retailers?

The most commonly used channels for retailers are mentioned on this page.
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4. What does an omnichannel architecture look like in concept?

In this sub chapter, an overview can be seen of a concept omnichannel architecture.
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Robin Gabriner
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