Online Marketing Plan Basic

From EcommerceWiki

Online Marketing Plan Basic

1. What is online marketing?

The main difference between online marketing (also named Internet marketing, web marketing or digital marketing) and “traditional” marketing is the former’s focus on using digital media to realize specific marketing goals. Nowadays, there is a continuously increasing list of online media to choose from: … - Author Pawel Sokolowsky and Tom Jonkman
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2. What is the difference between online and traditional marketing?

Digital marketing VS traditional marketing. To a large extent, online marketing is comparable to traditional marketing, but is digital really the new traditional? With these benefits, you can know which marketing works best for your company. - Author Pawel Sokolowsky and Tom Jonkman
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3. What are the different levels of marketing planning?

Before you start writing a plan, you need to determine what actually has to be further defined. The term marketing plan is defined in many different ways. Apply this information and find out which marketing plan suits your company the best. - Author Pawel Sokolowsky and Tom Jonkman
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4. How to write a company strategy plan?

Planning how to grow your business? Find it out with Ecommerce Wiki. – The mission, vision, and values of the company – External analysis – Internal analysis – SWOT analysis – Creating a financial plan - Author Pawel Sokolowsky and Tom Jonkman
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5. How to write a marketing strategy plan?

Develop your marketing strategy in just 5 easy steps. Marketing strategy plan translates the overall business goals into marketing-related choices and actions. Focusses on what has to be done. - Author Pawel Sokolowsky and Tom Jonkman
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6. How to define an (online) proposition?

Use the models and know the value proposition of your company. Struggling with defining your (online) proposition? The value proposition is the number 1 thing that determines whether people will bother reading more about your product or hit the back button. - Author Pawel Sokolowsky and Tom Jonkman
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7. How to create a Marketing Program Plan?

Here is a closer look at creating a marketing plan that works. Based on the company strategic plan and the marketing strategy plan a marketing program can be created. The marketing program plan usually focusses on one specific customer segment and product offering to realize one or several marketing goals … - Author Pawel Sokolowsky and Tom Jonkman
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8. How to write a Marketing Campaign Plan?

To grow your business, you need a marketing plan. Here is an explanation process for your marketing campaigns along with examples of different marketing campaign types - Author Pawel Sokolowsky and Tom Jonkman
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9. How to define your marketing goals?

We have detailed how to define marketing goals based on your business goals. In essence, there are 2 strategies you can apply to achieve growth of your company. The Ansoff matrix – RACE model (also called REAN) - Author Pawel Sokolowsky and Tom Jonkman
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10. How to define your customer segments?

The general idea of consumer segmentation is that it can help you get your business better define its ideal customers. The following tips apply when starting to segment customers: Start to collect … - Author Pawel Sokolowsky and Tom Jonkman
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11. How to create your marketing message?

Create an irresistible marketing message: This two-step formula will help you create your marketing message. Different ways of saying the same message may have a complete impact as the graph below shows. A few tips: … - Author Pawel Sokolowsky and Tom Jonkman
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12. How to select the right media (how to create a media plan)?

The best way to select the right media is to go through the following process: ... traditional media require more time creating the message and planning it, while ... - Author Pawel Sokolowsky and Tom Jonkman
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