Are you allocating the correct budgets to the relevant (online) channel?

From EcommerceWiki
Performance MarketingPerformance Marketing AdvancedAre you allocating the correct budgets to the relevant (online) channel

Are you allocating the correct budgets to the relevant (online) channel?

Companies should continuously optimize their campaigns to the best performing strategies in the best fitting (online) channel to generate the best results possible. Each (online) channel has its own benchmarks and therefore you need to align the estimated results per strategy and/or channel. If the strategy does not match the estimated results, you need to transparent and be prepared to reallocate budget(s).


Previous - Up - Next

Page contributors

Host
TCBYC.png
Curators
Pieter Slingerland
Managing Director Benelux
DQ&A Media Group B.V.
Joost van Wezenbeek
Performance Consultant
DQ&A Media Group B.V.
Experts

Share this paragraph

Comments