What are the requirements for a successful Performance Marketing strategy?
The main requirement for a successful performance marketing strategy is to have (a team with) knowledge on the online marketing branch. Also very important is to have a very good relation with your client(s) and advertiser(s), whereby you understand the need and can directly think in solutions and most suitable strategies.
In order to run a successful performance marketing strategy you need all technological systems, access and licenses to setup the strategy in the systems. Make sure that the technical back-end is stable and that you have the needed technical knowledge (in your team).