How to connect your brand to your performance activity?
If you have determined the campaign strategy based on the campaign objectives, this question is something that you already thought about. If you set up a performance activity, you already know what the campaign objective is and what you or your client wants to reach and achieve.
You have to make sure you connect the campaign strategy of your brand, and so the brand itself, on the most suitable websites, with the best fitting data strategies and the best targeting possible. Automatically your performance activity will connect your brand to your targeted audiences.