Pres:Basics of Ecommerce - Product Information Management

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Basics of Ecommerce - Product Information Management

Basics of Ecommerce - Product Information Management

Title Basics of Ecommerce - Product Information Management
Target group Students, Beginners
Topics Product Information Management, ECommerce Basics
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Public summary

Goal of this course lesson is to help students understand what Product Information Management (PIM) including Product Data Management (PDM) and Digital Asset Management (DAM) comprises, how it works and how it can be implemented and used.

The lesson is divided into 4 parts:

  • Introduction Product Information Management (30 min).
  • Introduction Product Visualisation including future trends (20 min).
  • Assignment: Choose a physical product that is available in the building at this moment, describe it along the guidelines for PIM, PDM and DAM teached today. Create functional specifications, commercial content and visuals. Publish your ‘’brochure’’ on your weblog, and optimise the content for high SEO-ranking! (50 min).
  • Classical presentation and discussion on (a selection of) the product presentations. (50 min).
  • A short explaination of the need for PIM systems and what PIM systems do. (10 minutes)


  • What is usability
  • How can usability be improved
  • How are websites designed? :
  • Persona's .
  • Wireframes
  • Web design
  • A/B & Multivariant Testing
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  • Product Information Management
  • Product visualizaton
  • Future of Product Information
  • PIM Systems
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To put these products in a webshop one will need pictures, but also a lot of information: descriptions, sizes, weights, ingredients………..


How to get the right data to compare the three laptops?


The combination is not a horse shoe!


Product Information Management is essential to up- and cross-sell. Up-selling: selling a more expensive (higher margin) product to the customer. Cross-selling: selling a related product to the customer next to the one the customer is already intend to buy.


Customer reviews are essential for selling products nowadays. Also these reviews need to be stored and linked to the right product.

  • Names
  • Taste
  • Legal
  • Copyright
  • Physical
    • Dimensions in meters or feets
    • Weight in KG’s, Lbs.
    • Or just an electricity plug
Electricity plug.png
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Products not only needed to be translated in order to sell them in multiple countries. They also may have a different name, attributes, etcetera.

Why product visualization:

  • Shoppers cannot feel, taste, smell your online products
  • Online shoppers are visually oriented.
  • ‘’You never get a second chance to make a first impression’’

Examples of product visualizations:

  • CAD/CAM designs
  • Photo’s
  • 3D photo’s

Videos Augmented Reality

Product visualization.png
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Photo’s are just as essential as the key attributes of a product in order to sell it.

  • 90% of what we remember are images
  • Images have more emotional impact than words
  • Content with images gets higher rankings on search engines
  • Images are more often shared/liked than words
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Holography is a technique which enables three-dimensional images (holograms) to be made. It involves the use of a laser, interference, diffraction, light intensity recording and suitable illumination of the recording. The image changes as the position and orientation of the viewing system changes in exactly the same way as if the object were still present, thus making the image appear three-dimensional.

The holographic recording itself is not an image; it consists of an apparently random structure of either varying intensity, density or profile.


Your name on a t shirt, mug or bottle………. Or car

  • Choose a physical product that is available in the building at this moment.
  • Describe the product as you would like to sell it online?
  • Create functional specifications, commercial content and visuals.
  • Publish your “product” on your weblog, and optimize the content for high SEO-ranking!
  • Present your work in class.
Class Assignment.jpg
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Collecting product information becomes increasingly difficult at the number of products, people working on it, languages, channels, etc. increases.

Graph products.png
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Amazon truly tries to offer the ‘Earth’s biggest selection’ With 17 main categories, 124 subcategories and 320 million SKUs in the USA alone

The End.jpg
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