Each loyalty management system has four main drivers:
How is the program set up, what is the concept and what does the proposition look like? How do we set up the campaigns and which alliances can be build?
How do we reward the members, what is the financial bandwidth, what type of promotions do we allow, etc.
Do we recognize different types of members; new entries, active members, growing – stable – declining members. If we can match the members to our own customer base we get an aweful lot of additional insights which can be used for further segmentation.
We need to make sure that points (or credits) are registered and processed in a quick and smooth manner so that we can always immediately check the balance and know what the total credit per member is.
A good loyalty program consists of much more than only the program itself. Also the processes and systems to support it.