Prot:E-Commerce meets Luxury Consumers
e-Commerce meets Luxury Consumers
Building on last year’s hit event “e-Commerce and Digital meet Luxury Watches” (February 25th 2015), “e-Commerce and Digital meet Luxury Consumers” will explore the peculiarities of this demanding customer segment. At this event organized by NetComm Suisse Association, participants will discover and investigate relevant topics through keynote speeches, round tables, and panel discussions, making it a must-attend event for players operating in luxury sectors, such as jewelry, watches, cosmetics, travel, bags and clothes, and more.
According to Business Insider report How luxury shoppers are changing the face of retail (May 2nd 2016), high spending shoppers are increasingly moving online to make their luxury acquisitions. Switzerland is in an excellent position to harness this opportunity, benefitting from its reputation for high quality products, reliability, efficient logistics and payment security, world-class expertize in e-Commerce and its long tradition of craftsmanship which lives on in the Ticino Valley to this day.
This event will focus on fostering growth in the luxury e-Commerce sector, looking at, in particular:
- Generating and maintaining customer engagement;
- Creating unique omnichannel customer journeys;
- Connecting the physical and the digital store;
- Understanding the expectations of luxury shoppers;
- Commanding their loyalty.