Prot:European B2C Ecommerce Report 2016

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Research studies 2016European B2C Ecommerce Report 2016

European B2C Ecommerce Report 2016

Research Study

European B2C ecommerce market continued its growth

The European B2C ecommerce market continued its double-digit growth last year. With a growth rate of 13.3% (2014: 13.6%), the online B2C sales in Europe reached €455.3 billion in 2015. For 2016, it is expected that the growth rate will decline somewhat more, to 12.0%. As a result, the European B2C ecommerce turnover is forecast to reach the €500 billion mark in 2016 (€509.9 billion).

These figures come from the European B2C Ecommerce Report, which was commissioned by Ecommerce Europe and created by the Ecommerce Foundation. This report provides an overview of European ecommerce figures, including online sales, number of Internet shoppers and the share of ecommerce in the European GDP.

In addition, the European B2C Ecommerce Report 2016 offers the main figures of 25 key European markets in terms of ecommerce. Through the practical infographics, the readers gets a better understanding of the status of ecommerce in these countries.


Full version

Naturally, the light version of the European B2C Ecommerce Report contains a lot of interesting information and figures. If you want a complete overview of European ecommerce, make sure to order the full report for only € 790. This version offers you all the information you need so that you can fully prepare yourself for cross-border ecommerce in Europe.


Authors: Zijian Wang
Topics: Cross-border Ecommerce
Industry: Retail/Brands - Other
Publication date: 1 December 2016
Language: English
Price light version: FREE
Price full version: € 790


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European B2C Ecommerce Report 2016.pdf

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Editor review

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Corinne Poort
Managing Editor, Ecommerce Foundation
Very interesting report covering the latest trends and figures on the online European market. With a forecast to reach a turnover of €500 billion in 2016, the European B2C ecommerce is here to stay.

Reader reviews

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