Prot:Manhattan Report WEB UK (004)
What do UK and European consumers want from the store
The challenge for retailers is knowing which elements of the experience matter the most to consumers; and how effectively their current proposition is delivering against them. And to make the challenge even greater, those priorities vary from market to market.
To understand exactly what these expectations are, and how successfully retailers are meeting them, Manhattan Associates conducted consumer and retailer surveys in 8 key European markets: Denmark, Sweden, France, Germany, Italy, Netherlands, Spain and the UK. This report will reveal four key expectations influencing the choices of the modern shopper and how expectations differ in the UK versus Europe.
Authors: Manhattan Associates, Martine Toussaint, Stijn test, Stijn Test
Topics: Content Marketing, Online Marketing, The Future Retail City Center
Industry: Media Partners, Retail/Brands - Department Stores
Publication date: 19 April 2017
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