IRUK Brand Engagement Dimension Report 2017
At a time when customers are taking the lead in the way they communicate and interact with retail brands, it makes sense that the way retailers respond is changing. In this Dimension Report, we analyse the hard data produced by the InternetRetailing research team and combine this with the work from our Knowledge Partners to accurately show where brand engagement is now.
Authors: Mark Pigou
Industry: Retail/Brand - Other
Publication date: 22 March 2017