Search Engine Optimization
2. What are the benefits of Search Engine Optimization?
3. What are the challenges regarding Search Engine Optimization?
4. What is Google Analytics?
5. What are keywords?
6. What are canonical tags?
7. What are sitemaps.xml and robots.txt?
8. What is link building?
9. What are Accelerated Mobile Pages?
10. What are the latest trends and developments in the field of SEO?
11. What is an anchor text?
12. What is Duplicate Content?
13. What are meta description tags?
14. What is the Quality Score?
15. What are the differences in user's behaviour on mobile Vs. desktop?
2. How to adapt your domain names to SEO?
3. How to adapt your website to SEO?
4. How to adapt your content to SEO?
5. How to deal with Duplicate Content?
6. How do search engines work and what are the particularities of each one of them?
7. How to get a better ranking on mobile search?
8. How can you make Google work for you?
9. What is local SEO and how can you use it?
10. What are microformats and microdata and how can you use them?
11. What is schema.org and how can you use it?
2. 5 Telling reasons for optimizing your business for voice search and purchase
3. How can you use social media for SEO?
4. How can you measure your SEO results?
5. What problems may you encounter and how can you resolve them?
6. How to tailor your (marketing) message to different parts of the world?
7. Further reading