Slide:20160818-Definition of marketing

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20160818-Definition of marketing

Definition of marketing

Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind.

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Definition of marketing

Notes Online marketing differs from marketing in its focus on using digital media to realize specific marketing goals.

Online marketing provides more metrics and data that supports optimization of marketing activities.

Data driven: Digital campaigns makes it easier to track and measure specific goals for your marketing efforts. An advantage is that digital marketing is easy to be measured allowing businesses to know the reach that their marketing is making, whether the digital marketing is working or not and the amount of activity and conversation that is involved

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