Slide:20160825-Wrap up Online Marketing Plan

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20160825-Wrap up Online Marketing Plan

Wrap up Online Marketing Plan

  • New media opportunities: individualization, measurability, cheaper?, flexibility, more interactive.
  • A marketing plan should always be part of the overall business plan and may contain several sub-plans (programs, campaigns, media).
  • Marketing plan: research, proposition, strategy, action & financial plan.
  • Analysis tools: SWOT, BCG matrix, Porter's 5 forces & value chain, PEST, Ansoff matrix.
  • Proposition tools: 4P, 7P en 4C model.
  • Segmentation methods: geographical, demographic, psychographic/need-based & behavioral
  • Campaign plan: Why, Who, What, Where, When, How, With what
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Wrap up Online Marketing Plan


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