Social Media and Services

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Social Media and Services

1. Social Media and Services Basic

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1. What is social media?
2. What kinds of social media exist?
3. What are the advantages and disadvantages of social media?
4. What kind of tools should you use to support your social media effort?
5. What are the risks of using or not using social media?
6. How to determine on which social media channels to be present?
7. How to set-up your social media?
8. Should I make a social media company policy and what would it exist of?
9. Social media & branding
10. How to set branding goals for social media?
11. Social media & e-commerce (Facebook, Twitter, etc. buy buttons)
12. How to measure social media branding performance?
13. What are the possibilities and expectations of using social media for customer service?
14. How to improve the customer service experience?
15. What is the importance of response time and response rate?
16. What are the trends: social customer support versus traditional customer service

2. Social Media and Services Advanced

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3. Social Media and Services Expert

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