Testing and Optimization

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Testing and Optimization

1. Testing and Optimization Basic

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2. Testing and Optimization Advanced

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1. How to identify test cases using the LIFT model?
2. How should you write case studies for your tests?
3. What should you take into account when creating a test design?
4. How to prioritize test cases?
5. How to create a test roadmap?
6. How to select the right testing method?
7. How to select the right testing tools?
8. How can you analyze your test results using data?
9. How to set-up a continuous testing & optimization process?
10. What are the key roles in a testing & optimization team?
11. Which competencies does your organization require?
12. How to grow your conversion optimization team (a maturity model)?
13. What are the most common areas to optimize?
14. How can you optimize your landing pages?
15. How can you optimize entire funnels?
16. How should you set performance targets (KPI's)?
17. Which competencies does your organization require?
18. How to decide to in- our outsource testing and optimization?

3. Testing and Optimization Expert

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Host
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Curators
Jurjen Jongejan
sr. Conversie-optimalisatie consultant
ISM eCompany
Experts

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