Testing and Optimization

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Testing and Optimization

1. Testing and Optimization Basic

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2. Testing and Optimization Advanced

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1. How should you write case studies for your tests?
2. How should you prioritize your testing opportunities?
3. What reasons for optimizing exist for your online shop?
4. How can you test your hypotheses?
5. How can you analyze your test results using data (clever statistics get more confidence in your testing results)?
6. How can you optimize your landing page?
7. How should you set performance targets (KPI’s)??
8. What is the difference between testing and analysis?
9. What should you take into account when creating a test design?
10. How to set-up a continous testing & optimization process?
11. What are the key roles in a testing & optimization team?
12. How can you optimize your landing pages?
13. How can you optimize entire funnels?
14. How to select the right testing method (AB, Mult-variant or Multi-page)?
15. How should you prioritize your testing opportunities (creating a roadmap)?
16. What are the most common areas to test and optimize?
17. How to select the right testing tools?
18. How to decide to in- or outsource testing and optimization?

3. Testing and Optimization Expert

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Host
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Curators
Jurjen Jongejan
sr. Conversie-optimalisatie consultant
ISM eCompany

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