Harmen van den Heuvel
My fields of expertise are
This is an overview of all the topics to which I have contributed.
- What are the steps to create 1 on 1 marketing?
- How to connect your brand to your performance activity?
- How can you implement Performance Marketing in every phase of the customer journey?
- What is performance marketing and what are its key components?
- What are the processes in performance marketing?
- What are the latest trends and developments in performance marketing?
- Performance Marketing/Performance Marketing Basic/What are the key components of Performance Marketing
- What are the differences between digital branding and performance marketing?
- Do you have full transparency of online media spendings?
- Are you a passenger or a driver with performance marketing?
- What are the requirements for a successful Performance Marketing strategy?
- What are the different phases in media buying?
- What are appropriate strategies for performance marketing?
- Is your (online) marketing operation efficient enough?
- Is viewability needed for performance marketing?
- How to turn data into actual insights for publishers, advertisers and agencies around the world?
- How to manage your Performance Marketing from day to day?
- How to deal with the continuously changing environment?
- How does mobile technology influence Performance Marketing?
- Are you allocating the correct budgets to the relevant (online) channel?
|Title||Downloads||Editors rating||Readers rating|
|EcommerceWiki Full Performance Marketing Report||7||