Mael van Dijk
My fields of expertise are
This is an overview of all the topics to which I have contributed.
- Best practices in Customer Loyalty
- How to set-up a loyalty program?
- Which types of loyalty programs exist?
- Why do customers leave your company?
- What are the components of a loyalty program?
- Generic or own loyalty program, which should I choose?
- How to create long-term loyalty?
- Which factors influence loyalty?
- What is the Customer Life Time Value?
- What is the Recency Frequency Monetary (RFM) model?
- What kind of customers exist?
- What are the benefits of loyalty management?
- What is Loyalty Management?
- Best practices
- How should you handle customer service in Spain?
- What are the requirements of a successful customer service strategy?
- What are the most important email marketing metrics to track?
- How to select an email marketing system?
- What possibilities do you have to customize your emails?
- How to optimize your emails? (A-B testing)
- ... further results