Stijn van der Meijs
My fields of expertise are
This is an overview of all the topics to which I have contributed.
- Should you manage translation internally or externally?
- How do you plan your translation strategy?
- What are the core processes and features of PIM?
- How should you set performance targets (KPI's)?
- How to decide to in-or-out source testing and optimization?
- How can you optimize entire funnels?
- How can you optimize your landing pages?
- What are the most common areas to optimize?
- How to grow your conversion optimization team (a maturity model)?
- Which competencies does your organization require?
- What are the key roles in a testing & optimization team?
- How to set-up a continuous testing & optimization process?
- How to select the right testing tools?
- How to select the right testing method?
- How to create a test roadmap?
- How to prioritize test cases?
- What should you take into account when creating a test design?
- How should you write hypothesis for your tests?
- How to identify test cases using the LIFT model?
- What is Multipage Testing (funnel testing)?
- ... further results