Ecommerce Facts & Figures of Turkey

Introduction to Turkey

Turkey is a republican parliamentary in Southern Europe. It has a population of 80.4 million people and its capital is Ankara. The official language is Turkish and widely spoken foreign language' is Kurdish. Turkey has a GDP of €674.4 billion, which represents a GDP per capita of €8,470 in 2017.


  • 80.4 million people
  • GDP of €674.4 billion
  • 10.3% unemployed
  • Inflation of 7.8%


Ecommerce in Turkey

In 2017, the Turkish B2C ecommerce turnover grew by 40% to €11.2 billion. Turkey had an online population of 45.4 million people who were aged 15 and older. Of the total online population, 9.1 million bought something online in 2015. The average spending per eShopper was €934 in this year.


B2C Ecommerce Turnover €11.2 billion
B2C Ecommerce growth 40%
Online population 45.4 million
Number of eShoppers 9.1 million
VAT rate 18%
Most popular payment method Credit Card


The Turkish Ecommerce Association, ETID

ETID is an ecommerce association that is promoting the interest of ecommerce industries, to support their growth and development. It interferes for working conditions, law enforcements and education.


Want to know more about the Turkish Ecommerce market?

An analysis of the Ecommerce market in worldwide is available download. All information about the Turkish Ecommerce market can be can be found in the following free reports:

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  • Naomi Mostert
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