Ecommerce Facts & Figures of Australia

Introduction to Australia

Australia is a federal parliamentary democracy in Oceania. It has a population of 24.6 million people and its capital is Canberra. The official language is English and widely spoken foreign languages are Mandarin, Italian, Arabic, Greek, Cantonese, and Vietnamese. Australia has a GDP of $1,359.7 billion USD, which represents a GDP per capita of $55,215 USD in 2017.


  • 24.6 million people
  • GDP of $1,359.7 billion USD
  • 5.8% unemployed
  • Inflation of 1.4%


Ecommerce in Australia

In 2017, the Australian B2C ecommerce turnover grew by 39.8% to $25.9 billion USD. Australia had an online population of 16.6 million of people who were aged 15 and older. Of the total online population, 12.6 million bought something online in 2015. The average spending per eShopper was $1,764 in this year.


B2C Ecommerce Turnover $25.9 billion USD
B2C Ecommerce growth 39.8%
Online population 16.6 million
Number of eShoppers 12.6 million
Most popular payment method Credit Card


Tips for ecommerce in Australia

Australia can be seen as a pilot market. More and more companies that want to penetrate the American market use Australia as a test zone. Their investment is limited and modes of consumption are very similar.


Deciding to buy is principally determined by the price factor in Australia. Nevertheless, at the same time, the Australians' increasing interest in quality, and the growing impact of fashion phenomena fuelled by the media and advertising make "authentic" products, brand names and top-of-the-range goods particularly popular.


Marketplaces are not that popular down under, as Australian consumers prefer to buy directly from the online retailer.


Australian consumers tend to have high consumption habits. Their purchasing power is particularly high and has grown by more than 43% in 15 years.


Australian consumers like new products and alternative ones. They are what is called "early adopters", fond of new technologies. Australians are increasingly concerned about their health and the environment. Consequently, demand is rising for fresh and organic foodstuffs, environmental markets and products linked to energy-saving technology.


Before trading in Australia, we recommend visiting the Q&A Online Taxes and VAT in Australia page.


The Australian Ecommerce Association, NORA

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Managing Director
Ecommerce Foundation Contributions: 71


  • Jorij Abraham
    Managing Director
    Ecommerce Foundation, Safe.Shop
    Contributions: 71