Ecommerce Facts & Figures of South Africa

Introduction to South Africa

South Africa is a republic in Africa, which has a population of 55 million people and its capital is Pretoria. The official language is IsiZulu, IsiXhosa and African and the widely-spoken foreign language is English. South Africa has a GDP of $312.8 billion USD, which represents a GDP per capita of $5,692 USD in 2015.


  • 55 million people
  • GDP of $312.8 billion USD
  • 25.1% unemployed
  • Inflation of 4.6%


Ecommerce in South Africa

In 2015, the South African B2C ecommerce turnover grew by 26% to $1.4 billion USD. South Africa had an online population of 19.9 million of people who were aged 15 and older. Of the total online population, 8.3 million bought something online in 2015. The average spending per eShopper was $171 USD in this year.


B2C Ecommerce Turnover $1.4 billion USD
B2C Ecommerce growth 26%
Online population 19.9 million
Number of eShoppers 8.3 million
VAT rate 14%
Most popular payment method Credit Card


The South African Ecommerce Association, Ecommerce Forum Africa

Ecommerce Forum Africa is an association with the goal to increase awareness, confidence and capability of the ecommerce industry in Southern Africa.


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Managing Director
Ecommerce Foundation Contributions: 71


  • Jorij Abraham
    Managing Director
    Ecommerce Foundation, Safe.Shop
    Contributions: 71