Introduction to India
India is a federal republic in Asia. It has a population of 1,354 million people and its capital is New Delhi. The official language is Hindi (41%) Bengali (8.1%). Telugu (7.2%). Marathi (7%). Tamiol (5.9%) and widely spoken foreign language' is English. India has a GDP of $2,787 billion USD, which represents a GDP per capita of $2,058 USD in 2018.
- 1,354 million people
- GDP of $2,787 billion USD
- 8% unemployed
Ecommerce in India
In 2018, the Indian B2C ecommerce turnover grew by 20% to $25 billion USD. India had 224 million E-shoppers in 2018. The average spending per eShopper was $122 USD in this year.
|B2C Ecommerce Turnover||$25 billion USD|
|B2C Ecommerce growth||20%|
|Online population||462 million|
|Number of eShoppers||224 million|
|Preferred payment method||Cash on delivery|
Tips for ecommerce in India
India has vast differences between states. There are differences in culture, economy internet usage and logistical opportunities. If you would like to sell in India, you first need to know what is possible in which state.
The Indian ecommerce market is growing rapidly. This growth is also due to the fact that more Indians now have smartphones, on where they can access the internet. If you would like to sell online in India, it is important to know that there will be a lot of people that order through a mobile app or website.
Cash on Delivery is still a very popular payment method in India. Therefore it might be worth to offer this payment method when starting an online shop in India.
Indian consumers prefer to buy at websites they already know, because they know these websites can be trusted. If you would like to sell in India, it is important to gain the trust of the consumers first. Make sure the consumers know your website due to a good marketing campaign and frequently advertising. You could for example consider a TV commercial as 70% of the Indian households have a TV.
Most Indian eShoppers buy their goods on marketplaces like Amazon or Flipkart. If you are interested in selling your products in India, it might be an idea to first sell via a marketplace first to explore the environment and gain brand recognition.
Before trading in India, we recommend visiting the Q&A Online Taxes and VAT in India page.
The Indian Ecommerce Association, ECAI (eCommerce Association of India)
ECAI is India’s first and nodal agency representing the e-Commerce community in India. ECAI is the association representing companies selling products and/or services online to consumers in India. Its mission is to advance the interests and influence of e-commerce in India through advocacy, communication, and networking.