Ecommerce Facts & Figures of Austria

Introduction to Austria

Austria is a federal republic in Central Europe. It has a population of 8.7 million people and its capital is Vienna. The official language is German and widely spoken foreign languages are English, Slovene, and Hungarian. Austria has a GDP of €326 billion, which represents a GDP per capita of €37.024 in 2017.


  • 8.7 million people
  • GDP of €326 billion
  • 6% unemployed


Ecommerce in Austria

In 2017, the Austrian B2C ecommerce turnover grew by 9.4% to €9.08 billion. Austria had an online population of 7 million people who were aged 15 and older. Of the total online population, 8.9 million bought something online in 2015. The average spending per eShopper was €1,080 in this year.


B2C Ecommerce Turnover €7.5 billion
B2C Ecommerce growth 14.3%
Online population 8.2 million
Number of eShoppers 4.1 million
VAT rate 20%
Most popular payment method Invoice


Tips for ecommerce in Austria

Before trading in Austria, we recommend to visit the Q&A Online Taxes and VAT in Austria page.


Facebook is the most popularly used social media platform, which offers the opportunity for enterprises to advertise.


The leading Austrian payment method is invoice (66%); therefore offering post-purchase payment methods are necessary.


Austrian consumers prefer an online store with multiple languages to cover numerous languages within the country.


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  • Naomi Mostert
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