Ecommerce Facts & Figures of Austria

Introduction to Austria

Austria is a federal republic in Central Europe. It has a population of 8.6 million people and its capital is Vienna. The official language is German and widely spoken foreign languages are English, Slovene, and Hungarian. Austria has a GDP of €387.3 billion, which represents a GDP per capita of €45,194 in 2017.


  • 8.6 million people
  • GDP of €387.3 billion
  • 6% unemployed
  • Inflation of -0.9%


Ecommerce in Austria

In 2017, the Austrian B2C ecommerce turnover grew by 14.3% to €7.5 billion. Austria had an online population of 7 million people who were aged 15 and older. Of the total online population, 8.9 million bought something online in 2015. The average spending per eShopper was €1,080 in this year.


B2C Ecommerce Turnover €7.5 billion
B2C Ecommerce growth 14.3%
Online population 7 million
Number of eShoppers 8.9 million
VAT rate 20%
Most popular payment method Credit Card


Tips for ecommerce in Austria

Before trading in Austria, we recommend to visit the Q&A Online Taxes and VAT in Austria page.


Facebook is the most popularly used social media platform, which offers the opportunity for enterprises to advertise.


The leading Belgian payment method is credit card (51%); therefore offering hassle-free credit card payment methods are necessary.


Laptops and desktops are the pain devices used in online purchasing, making it necessary to have a user-friendly webshop with all relevant information.


60% of the 15+ population used a smartphone in 2016, and it is increasing, making mobile shopping an important and up-and-coming possibility.


Belgians prefer a webshop with multiple languages, including Dutch, French, German, and English.

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  • Naomi Mostert
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