Ecommerce Facts & Figures of Denmark

Introduction to Denmark

Denmark is a constitutional monarchy in Northern Europe. It has a population of 5.7 million people and its capital is Copenhagen. The official language is Danish, Faroese, Greenlandic, and German and widely spoken foreign language' is English and Faroese. Denmark has a GDP of €277,4 billion, which represents a GDP per capita of €48,745 in 2017.


  • 5.7 million people
  • GDP of €277,4 billion
  • 6.2% unemployed
  • Inflation of 0.2%


Ecommerce in Denmark

In 2017, the Danish B2C ecommerce turnover grew by 15% to €15.6 billion. Denmark had an online population of 5.6 million of people who were aged 15 and older. Of the total online population, 4.8 million bought something online in 2015. The average spending per eShopper was €3,111 in this year. 


B2C Ecommerce Turnover €15.6 billion
B2C Ecommerce growth 15%
Online population 5.6 million
Number of eShoppers 4.8 million
VAT rate 25%
Most popular payment method Debit/Credit Card


Tips for ecommerce in Demark

Before trading in Denmark, we recommend visiting the Q&A Online Taxes and VAT in Denmark page.


The Danish Ecommerce Association, FDIH

FDIH is a Danish ecommerce association that promotes the interests of Danish online merchants. Next to that they help their members with developing their ecommerce knowledge.


Want to know more about the Danish Ecommerce market?

An analysis of the Ecommerce market worldwide is available. All information about the Danish Ecommerce market can be found in the following free reports:

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Managing Director
Ecommerce Foundation Contributions: 71


  • Jorij Abraham
    Managing Director
    Ecommerce Foundation, Safe.Shop
    Contributions: 71