Ecommerce Facts & Figures of Finland

Introduction to Finland

Finland is a republic in North Europe. It has a population of 5.5 million people and its capital is Helsinki. The official language is Finnish and widely spoken foreign languages are English and Swedish. Finland has a GDP of €219 billion, which represents a GDP per capita of €39,696 in 2017.


  • 5.5 million people
  • GDP of €219 billion
  • 9.3% unemployed
  • Inflation of -0.4%


Ecommerce in Finland

In 2017, the Finnish B2C ecommerce turnover grew by 15% to €9.8 billion. Finland had an online population of 4.3 million people who were aged 15 and older. Of the total online population, 3.3 million bought something online in 2015. The average spending per eShopper was €2,170 in this year.


B2C Ecommerce Turnover €9.8 billion
B2C Ecommerce growth 15%
Online population 4.3 million
Number of eShoppers 3.3 million
VAT rate 24%
Most popular payment method Debit/Credit Card


Tips for ecommerce in Finland

Before trading in Finland, we recommend visiting the Q&A Online Taxes and VAT in Finland page.


The Finnish Ecommerce Association, Finnish Commerce Federation

Finnish Commerce Federation calls itself a nationwide lobbying organization that promotes Finnish commerce. It is promoting the interest of its members to improve operational conditions in the areas of wholesale and retail.


Want to know more about the Finnish Ecommerce market?

An analysis of the Ecommerce market worldwide is available. All information about the Finnish Ecommerce market can be found in the following free reports:

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  • Naomi Mostert
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