Ecommerce Facts & Figures of Greece

Introduction to Greece

Greece is a parliamentary republic in South Europe. It has a population of 10.9 million people and its capital is Athens. The official language is Greek and widely spoken foreign language' is English. Greece has a GDP of €179 billion, which represents a GDP per capita of €16,446 in 2017.


  • 10.9 million people
  • GDP of €177,7 billion
  • 21.5% unemployed
  • Inflation of 0.7%


Ecommerce in Greece

In 2017, the Greek B2C ecommerce turnover grew by 8% to €4.4 billion. Greece had an online population of 7.2 million people who were aged 15 and older. Of the total online population, 3.0 million bought something online in 2015. The average spending per eShopper was €1,273 in this year.


B2C Ecommerce Turnover €4.4 billion
B2C Ecommerce growth 8%
Online population 7.2 million
Number of eShoppers 3.0 million
VAT rate 24%


Tips for ecommerce in Greece

Before trading in Greece, we recommend visiting the Q&A Online Taxes and VAT in Greece page.


The Greek Ecommerce Association, GRECA

GRECA is an association that promotes the interests of Greek online merchants. It is their mission to protect the interests of their members, unite their members and improve their knowledge.


President of the Board: Fotis Antonopoulos

General Director: Stelios Petridis



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eCommerce Consultant Contributions: 1
Managing Director
Ecommerce Foundation Contributions: 71


  • Fotis Antonopoulos
    eCommerce Consultant
    Contributions: 1
  • Jorij Abraham
    Managing Director
    Ecommerce Foundation, Safe.Shop
    Contributions: 71