Ecommerce Facts & Figures of Hungary

Introduction to Hungary

Hungary is a parliamentary democracy in Central Europe. It has a population of 9.8 million people and its capital is Budapest. The official language is Hungarian and widely spoken foreign language' is German. Hungary has a GDP of €107.3 billion, which represents a GDP per capita of €10,930 in 2017.


  • 9.8 million people
  • GDP of €107.3 billion
  • 6.8% unemployed
  • Inflation of 0.4%


Ecommerce in Hungary

In 2017, the Hungarian B2C ecommerce turnover grew by 13% to €1.6 billion. Hungary had an online population of 7.8 million people who were aged 15 and older. Of the total online population, 3 million bought something online in 2015. The average spending per eShopper was €373 in this year.


B2C Ecommerce Turnover €1.6 billion
B2C Ecommerce growth 13%
Online population 7.8 million
Number of eShoppers 3 million
VAT rate 27%


Tips for ecommerce in Hungary

Before trading in Hungary, we recommend visiting the Q&A Online Taxes and VAT in Hungary page.


The Hungarian Ecommerce Association, is an association for Hungarian online merchants. They promote their members' interests in operational conditions, national trading circumstances and commercial law.


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  • Naomi Mostert
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