Ecommerce Facts & Figures of Ireland

Introduction to Ireland

Ireland is a republic in Western Europe. It has a population of 4.8 million people and its capital is Dublin. The official language is Irish and English and widely spoken foreign languages are French and German. Ireland has a GDP of €309 billion, which represents a GDP per capita of €64.8 in 2018.


  • 4.8 million people
  • GDP of €309 billion
  • 6.3% unemployed


Ecommerce in Ireland

In 2018, the Irish B2C ecommerce turnover grew by 7,6% to €7.1 billion. Ireland had an online population of 4 million people who were aged 15 and older. Of the total online population, 1.9 million bought something online in 2018. The average spending per eShopper was €3,062 in this year.


B2C Ecommerce Turnover €7.1 billion
B2C Ecommerce growth 7,6%
Online population 4 million
Number of eShoppers 2.3 million
VAT rate 23%


Tips for ecommerce in Ireland

Before trading in Ireland, we recommend visiting the Q&A Online Taxes and VAT in Ireland page.


The Irish Ecommerce Association, Retail Excellence Ireland

Retail Excellence Ireland represents the ecommerce industry by communicating with the Government and other important stakeholders the most pressing and important issues afflicting the industry.


Want to know more about the Irish Ecommerce market?

An analysis of the Ecommerce market worldwide is available. All information about the Irish Ecommerce market can be found in the following free reports:

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Research intern
Ecommerce Foundation Contributions: 14
CHE Contributions: 24


  • Isabela Fávero
    Research intern
    Ecommerce Foundation
    Contributions: 14
  • Naomi Mostert
    Contributions: 24