Ecommerce Facts & Figures of Switzerland

Introduction to Switzerland

Switzerland is a confederation in Central Europe. It has a population of 8.5 million people and its capital is Bern. The official language is German, French and Italian and widely spoken foreign language' is English. Switzerland has a GDP of €607.3 billion, which represents a GDP per capita of €72,478 in 2017.


  • 8.5 million people
  • GDP of €607.3 billion
  • 4.62% unemployed
  • Inflation of -0.1%


Ecommerce in Switzerland

In 2017, the Swiss B2C ecommerce turnover grew by 10% to €10.3 billion. Switzerland had an online population of 8 million people who were aged 15 and older. Of the total online population, 4.7 million bought something online in 2015. The average spending per eShopper was €1,815 in this year.


B2C Ecommerce Turnover €10.3 billion
B2C Ecommerce growth 10%
Online population 8 million
Number of eShoppers 4.7 million
VAT rate 8%


Tips for ecommerce in Switzerland

Before trading in Switzerland, we recommend visiting the Q&A Online Taxes and VAT in Switzerland page.


The Swiss Ecommerce Association, Netcomm Suisse

The main goal of NetComm Suisse is to support the interests of all companies operating in e-Commerce. supplying services and promoting networking activities for operators and merchants.


Want to know more about the Swiss Ecommerce market?

An analysis of the Ecommerce market in worldwide is available download. All information about the Swiss Ecommerce market can be can be found in the following free reports:

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  • Naomi Mostert
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