Digitization of society has consequences for retail. Stores cannot keep up with the changing behavior of customers who are connected 24/7. who have no distinction between on- and off-line. Retailers searching for new business models within a changing environment with new marketplaces and sharing platforms. This course is important for everybody who play in the enfluental and ever-evolving global retail industry.
Retail is facing a new economic paradigm is beginning to dawn: Onlife Retail, where online and offline become one. Onlife retail is based on four new and mutually reinforced developments, each with its own dynamic:
-The Smart Economy,
-The Sharing Economy,
-The Circular Economy,
and the Glocal Economy.
It is the synergy of these different 'movements', that will cause huge social and economic changes. In this course you learn how retail is being turned upside down. Modules in this course are:
-outline the onlification of society;
-light on the four new economies, opportunities and characteristics, next the new customer journey is discussed,
-the outline of the network society is discussed.
It's up to retailers and service providers to reinvent themselves, using new business models and organization structures.
This course is based on the reserach of Wijnand Jongen -The End of Online Shopping.
Recent update: | 03-09-2018