For starters: please consult the course Basics of Ecommerce (ECON1)
Companies spend more and more of their marketing budget on digital media than any other media (even TV). Within digital media an increasing number of marketing instruments is available such as email marketing, affiliate marketing, search engine marketing, viral marketing and social media. DIM will teach you not only how you can apply these different media but also how you can think on a higher level about (online) marketing strategy and planning.
DIM is part of the Learning line Marketing. The course Ecommerce Basics (ECON) serves as the basis for the DIM course. DIM applies to many industries and is at such set-up industry neutral.
Target group: Manager
Module level: Manager
Version | 15 - 08 - 2018
Part of course: Digital Marketing (DIM)