Module: Online Marketing Plan

For starters: please consult the course Basics of Ecommerce (ECON1)

Agenda topic: Online Marketing Plan


Mentioned Theory:

  • Omni-Channel
  • Customer Channel
  • Boston Consultancy Group matrix
  • Portfolio Life Cycle
  • Porters 5 Forces Model
  • PEST-model
  • Porter’s value chain model
  • SWOT analysis and Confrontation Matrix
  • Balanced Score card
  • 4C-model


Overview course modules Digital Marketing


Course description 

Companies spend more and more of their marketing budget on digital media than any other media (even TV). Within digital media an increasing number of marketing instruments is available such as email marketing, affiliate marketing, search engine marketing, viral marketing and social media. DIM will teach you not only how you can apply these different media but also how you can think on a higher level about (online) marketing strategy and planning.


Learning line Marketing 

DIM is part of the Learning line Marketing. The course Ecommerce Basics (ECON) serves as the basis for the DIM course. DIM applies to many industries and is at such set-up industry neutral.


Target group: Manager

Module level: Manager

Version | 15 - 08 - 2018

Part of course: Digital Marketing (DIM)

Topics in this module: Online Marketing, Online Marketing Plan
Mandatory reading