For starters: please consult the course Basics of Ecommerce (ECON1)
What is a brand?
What types of brands exist?
What is (Digital) Branding?
How to create a (digital) brand?
Which media can help you build a brand?
Best practices of digital branding
Digital branding is a brand management technique that uses a combination of internet branding and digital marketing to develop a brand over a range of digitalvenues, including internet-based relationships, device-based applications or media content.
Digital marketing has emerged as a specialism over the last decade with its origins rooted in direct marketing. The increase in the number of personal devices and their use means brand marketers have many more ways of communicating directly and interactively with their target consumers or customers. Given this, it's no surprise that branding concepts should be applied to digital media and technology to develop brands through interactions with consumers on their digital devices.
Target group: Manager
Module level: Manager
Version | 16 - 08 - 2018
Part of course: Digital Marketing (DIM)