Module: Display Advertising

Agenda topic: Display Advertising

  • What is display advertising?​
  • What benefits does display advertising have?​
  • What are the disadvantages of display advertising?​
  • What are the trends in display advertising?​


Mentioned Theory:

  • Retargeting
  • Programatic Buying
  • Display Advertising



Display advertising is one of the most popular forms of online marketing.

Display advertising is a visual-based means of promoting your brand by using banners, images, and buttons. In order to start, you have to work with a display ad network to reach customers. You tell the display network what demographics you want to target with your ads, and they take it from there. They serve your ads to users who fit your specifications and visit websites that have opted into their display network. Then, someone who fits your specifications clicks on your ad, goes to your website, and (hopefully) converts into a paying customer.

Target group: Manager

Module level: Manager

Version | 16 - 08 - 2018

Part of course: Digital Marketing (DIM)

Topics in this module: Display Advertising